Back to driving

Having gone through successive changes of management, The AA’s website had become a mish-mash of different colours and competing commercial messages that had little to do with motoring.

We made theaa.com the definitive driving destination focused delivering friendly, helpful and a practical service. A complete redesign of theaa.com and realignment of the digital brand language for The AA going forward.

Associate Creative Director

SapientRazorfish

2011