Canon digital magazine makeover

Canon’s customers had morphed from camera bores into cupcake baking kid snapping people of all ages. But these new customers couldn’t understand why there are so many lenses to choose from. We set out to demystify and inspire.

Canon had been producing an expensive print version of their EOS magazine. This was a complete redesign and editorial vision for the first EOS iPad magazine geared towards a new, digital audience.

Creative Director

POSSIBLE

2014