Canon Shoot & Shout
Telling stories is one of most natural things to do. Together with Canon, we made it even easier for Virgin Media users by encouraging them to express their passions, values and pictures that are close to them by sharing them with others. To get people started we asked them to tell a story by simply sharing a single thought, memory, place, event or just something you spotted that makes you smile.
An interactive, expandable MPU on the Virgin Media homepage encourages galleries views.
As people view galleries in each different section, CTAs will in turn draw them to share their stories.