FRÏS the moment
During the recession, global sales of premium vodka were heading downward, especially amongst the more cash strapped young. So Pernod Ricard responded by reviving the crisp, great tasting FRÏS – but at a more affordable price point and with an overhauled brand.
For the global launch we created we created FRÏS the moment – A social campaign activated by the FRÏS bottle. On shelf, a neat little booklet contained easy to make vodka cocktails. Pointing your smartphone at the recipe unlocked many more cocktails on Facebook in an interactive gameified experience. Plust, the animations made for good sharing content.