Mark Makers

Mazda were looking to stand out in the category and drive rapid, mass awareness amongst the target audience. When we looked into the research we found that the typical new Mazda owner is interested distinctive design features and likes to feel non-conformist.

We created the Make Your Mark campaign which ran across media properties including Virgin Media, Sky and Yahoo — with additional digital, social and experiential activation ideas including Mark Makers, a 24 hour live event where artists transform 5 Mazda 3s.

Senior Designer

Virgin Media

2009