Sound with power

A Merc used to be the car your dad drove. With the new A class, and revamped body design throughout the range, Mercedes-Benz has become accessible to a new, younger audience. A sharper brand which left the old AMG website in need of a facelift.

When you hear a Mercedes-Benz AMG, it really does have a glorious sound. That’s one of the main reasons you buy one in the first place. We wanted to shout that as loud as we could.

We set out to make a website that sounds as good as it looks. We brought #soundwithpower to life whilst making it easy to view the full AMG range. We featured the “one man” for “one engine”. And behind each signed engine is a distinct sound, brought to life with a visible soundwave.

Creative Director

Holler Leo Burnett

2014