Our mission was to establish Nike as the number one brand for young footballers across the globe and to inspire and enable those same players to maximise their potential.There are millions of undiscovered young footballers in the world. We gave them the chance to get noticed, get skilled up, and get to the highest level.
Most Wanted (later The Chance) gave young, gifted footballers a chance to prove their skills in a nationwide search for the next generation of football talent. We challenged players to promote themselves on Facebook to get our attention. We sent scouts to watch them play and chose the best to progress to the next stage. The top 100 battled for 16 winners’ tour places at the show-stopping global finals. To maintain interest through the summer football drought, we created a pre-season video and editorial hub to allow fans to follow the progress of the hopefuls with highlights, behind the scenes footage, competitions, bios and skills training. Content creation and editorial design.