Nike+ Kinect Training TVC

Personal trainers can help you reach your fitness goals faster, but are a luxury for most. Nike+ Kinect Training was one of the first digital fitness products to change that by giving everybody a personal training in their living rooms. We developed scripts and treatment for the launch TVC that extolls the benefits, demonstrates the tech and shows that it’s for everyone, the majority of which made it to the final TVC.

Creative Lead

AKQA

2012