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Britain’s Next Top Model

Britain’s Next Top Model is loved by many and has been going for over 9 years. After Sky Living dropped the show, the production company needed to re-engage with a new, younger audience on social.

We researched the audience and completed a tactical social audit. From listening to fans, we found that the thing they craved most was to feel part of the show. From this, we created a robust social strategy, content pillars and a channel content launch plan.

We created a range of mood boards to showcase how content could look, with high production values and first person POV. We also designed the website and content to be used on social. We aimed to retain some of the “chic” associated with modelling, but make the content feel magazine-like and highly accessible. Art direction, design and content management for Britain’s Next Top Model’s digital channels including social, website and mobile.

We wrote individual pieces of content, ran all social channels for 2 months to test and learn our strategy. We also created partner content and supported the team with weekly updates during the 10 weeks whilst the show was on air.


increase in interactions


increase in earned reach


potential reach

Creative + Strategy Director