Britain’s Next Top Model
Britain’s Next Top Model is loved by many and has been going for over 9 years. After Sky Living dropped the show, the production company needed to re-engage with a new, younger audience on social.
We researched the audience and completed a tactical social audit. From listening to fans, we found that the thing they craved most was to feel part of the show. From this, we created a robust social strategy, content pillars and a channel content launch plan.
We created a range of mood boards to showcase how content could look, with high production values and first person POV. We also designed the website and content to be used on social. We aimed to retain some of the “chic” associated with modelling, but make the content feel magazine-like and highly accessible. Art direction, design and content management for Britain’s Next Top Model’s digital channels including social, website and mobile.