Luxury & premium marketing —

 

Award-winning creative director & marketing consultant in London / Cotswolds – Ex New York Times. Chomoi has helped premium and luxury brands with their brand marketing.

I have been lucky enough to work with Burberry, Chanel, Audemars Piguet, Boucheron, Chaumet, Stella Mcartney, Rimowa, Belmond, Mercedes Benz, Mulberry, Dorchester, Rosewood and The Macallan.

20+ years experience helping to build brands that connect with customers through brand identity projects, social media content campaigns, website experience design and photography.


I specialise in delivering –

Brand films

Filmmaking for premium and luxury brands requires that extra attention to detail whilst catering for all budget levels. In 2022 with so much change in the sector, it can be particularly challenging to speak to all audiences. Short films allow us to tell your brand story with an eye on culture. The power of video conveys a mood, a feeling and brings your brand to life in a real world context.

Social media content

You need a strategy to keep up with the sheer volume of social – and the pace of change – TikTok anyone? Consistency and regular posting is key, which means you need to have a steady stream of content. It also requires flexing your brand tone, and being a little less formal. Social content strategies allow you to maintain a close connection with your customers and reach millions of new ones.

Brand photography

In a world where iPhones are ubiquitous, it takes a bit more care and attention to raise your photography game. If anyone can take a photo in seconds and share it with the world, what makes your brand photography special? The word photography is derived from the Greek words phos ("light") and graphis ("stylus") which together mean "drawing with light". Beautiful lighting, controlled lens focus and telling a brand story can lift your photography game. 

Brand strategy & identity design

Short films allow us to tell your brand story with an eye on culture. The power of video conveys a mood, a feeling and brings your brand to life in a real world context.

Working with well known established brands, startups and smaller independents alike

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Press, talks, mentoring, judging

  • The Drum Content Awards Judge, 2022
  • "The Art of Culture Jacking", talk, Incite
  • Bloom & Wild diversity panel
  • Creative Brief BITE "If we take labels off, tear down silos and listen to one another, true change becomes not only possible, but a way to define your brand in a noisy world."
  • Experience Haus + Matter of Form “Brand Strategy in a Digital Age” panel
  • IAB Content Day Keynote: “Creating Change with Content”
  • D&AD New Blood Awards Hasbro Jury President
  • FastCompany “This New Branding Is Designed To Jump-Start An Anti-Hate Movement”
  • DesignWeek “UKIP’s new logo: “At least the pound sign was more honest”
  • DesignWeek “Don’t presume clients know how this design lark is done”: designers’ most challenging clients”
  • DesignWeek “General election 2017: a look at UK political campaign designs”
  • FastCo. Design “How One Design Firm Is Tackling Extremism In The U.K.”
  • D&AD New Blood & UAL mentor
  • D&AD New Blood DesignBridge Awards jury
  • SCA 2.0 Speaking engagement: “Change something”
  • Workshop: “It starts with the customer” Ignite.
  • Webinar: “Customer experience” BrightTalk.
  • D&AD Professional Mobile Marketing Awards jury
  • SCA 2.0 mentor
  • Business Insider “These Are The 50 Sexiest Advertising Executives Alive” (jokes?!)
  • Digital Creativity Publication: “The integration of theory and practice in teaching designing for the screen”, with M. C. Dyson)

Work featured in:

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Fearless-Works-Featured-Press-Logo-800x400px-Vogue
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Fearless-Works-Featured-Press-Logo-800x400px-Grazia

"There is only one word for Chomoi. PHENOMENAL. I LOVED working with this man. He's creative gold. Absolutely brilliant and a dream to work with. I don't want to promote him too much because then he won't be available for me. ;-P He's just great."

Lucy Witts, Senior Producer
Skeleton

"Chomoi is a highly skilled and passionate creative director. I thoroughly enjoyed and learnt a great deal during out time working together... He is a person who champions creative thinking, has excellent presentation skills that are effective when communicating with clients and the wider team. Chomoi was also a valuable mentor for me, sharing his knowledge and experiences in the interests of seeing me succeed."

Fernando Lobina, Senior Designer
AKQA

"Chomoi is insightful, passionate and a genuine creative talent. He is an absolute pleasure to work with and you can always rely on Chomoi to come up with strong creative work to be proud of at every meeting. He always does whatever it takes to ensure that the work is polished. He has real attention to detail and is very collaborative in how he works, ensuring regular team reviews and gives great guidance to his creative team. He presents with real passion and confidence, skillfully articulating the creative idea and rationale. I miss working with him and recommend him extremely highly!"

Maggie Lonergan, CEO
Publicis Emil

"I had the pleasure of working with Chomoi and and it was great to see such a passionate and articulate creative director in action. He was a great inspiration to the team, a true professional."

Mandy Chan, Interaction Designer
Google

"Chomoi is a true inspiration. His ideation is innovative. His mentoring is invaluable. His management is motivating. I will take so much away from working alongside someone with such an abundance of experience. I truly hope to be in the fortunate position to learn from Chomoi again one day."

Amber Howe, Design Lead
IBM Garage

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© Chomoi Picho-Owiny 2022