The Co-Operative Have your Say

The Co-operative wasn’t having the best year in the press, so they decided to listen to their customers. Have your say went out to customers to encourage frank and open discussion on some of the issues facing the leadership. As a reactive piece, we chose a simple, honest script supported by kinetic typography and light character animation to add depth. Voiceover by Katherine Kelly, who played Becky McDonald in Coronation Street.

Client: The Co-Operative
Studio: Leo Burnett
Role: Creative Director

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