This startup skincare brand had no name or brand essence. To stand out in a crowded category we needed a brand that felt bold, authentic and of its time. Grit and Body brand name, packaging and visual identity reflects the high performance formulation of the skincare range able to withstand the harsh elements of all weather sport in the UK whilst bringing a healthy dollop brand attitude.

Client: Grit and Body
Studio: Freelance Consultant
Role: Creative Director

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Grit-and-Body-Showcase-Mobile-01
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