Awards Judging

Having the honour of judging creative awards is something I take very seriously. It’s a responsibility to the industry, and to the talented people who create the work. Inspired by my experiences and insights from industry leaders, I’ve developed a rigorous approach when it comes to evaluating entries.

I have been invited back to judge D&AD and The Drum Awards a total of six times, including twice as Jury President for D&AD New Blood, judging the Black pencil.

When evaluating submissions for awards, I bring years of knowledge, expertise, and a well-defined process to the table. This ensures that every submission is given a fair and considered assessment in line with industry standards.



  • D&AD New Blood Awards giffgaff Jury President 2024
  • The Drum Content Awards Judge, 2022
  • The Drum Content Awards Judge, 2021
  • D&AD New Blood Awards Hasbro Jury President 2018
  • D&AD New Blood DesignBridge Judge, 2016
  • D&AD Mobile Marketing Judge, 2014


My approach to awards judging prioritises these factors:

  • Bold: I look for ideas built upon innovative, well-articulated, big ideas that effectively address the brief with boldness.
  • Original: I value work exceeding expectations, pushing boundaries with surprise and fresh perspectives. Something different.
  • Emotional: Creative work that resonates emotionally and establishes a powerful connection with the audience.
  • Strategic: Submissions must showcase clear alignment with the brand's identity, voice, and business needs.
  • Memorable: Ideas need to haunt you, to stick in the mind long after you are looking at them. They need to be simple in order to do this.
  • Well Crafted: Exceptional execution and polish are vital, ensuring work stands apart in a fiercely competitive landscape.


I incorporate insights from leading awards bodies and respect the perspectives of industry figures to refine my approach. Here's how I break down my evaluation:

  • Understanding: I carefully study the brief along with the submission to gain a solid context.
  • Evaluation: I isolate the core idea, assessing its creativity, clarity, and relevance to the brief.
  • Examination: I evaluate how the idea is realized with attention to aesthetics, craftsmanship, and overall effectiveness.
  • Analysis: I consider the submission's potential to move its intended audience, evoke a response, and create lasting value.
  • Context: I examine its alignment with the brand, the broader industry landscape, and target audience expectations.




Having said this, each Awards will have their own criteria, which I always carefully read and commit to.

My Commitment

I understand the weight of my role in evaluating creative work. It's a responsibility I take seriously and aim to execute with integrity and discernment. This dedication to fairness and informed decision-making ensures that award-winning work is truly deserving of recognition. I am also happy to commit the time required – I know sometimes this can take up a lot of time.




Let’s connect

If you are looking for an experienced creative awards judge, please send through an enquiry with the form at the bottom of the page. Thanks.


Chomoi Picho-Owiny Profile Picture

Chomoi Picho-Owiny is an internationally awarded digital, social and integrated freelance creative director in London. He helps clients and studios navigate the evolving generative AI landscape, the chaos of social, and complex customer experiences, to build brands that perform, and matter in culture.


Every Wednesday I share the best in creative, tools, resources, updates and crucially real insights on how the top 1% of creatives think.

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Dream to work with

There is only one word for Chomoi. PHENOMENAL. I LOVED working with this man. He’s creative gold. Absolutely brilliant and a dream to work with. He’s just great.

Lucy Witts

Senior Producer, Venture Video

A great inspiration

I had the pleasure of working with Chomoi and and it was great to see such a passionate and articulate creative director in action. He was a great inspiration to the team, a true professional.

Mandy Chan

Senior Interaction Designer, Google

A valuable mentor for me

Chomoi is a highly skilled and passionate creative director. I thoroughly enjoyed and learnt a great deal during our time working together... He is a person who champions creative thinking, has excellent presentation skills that are effective when communicating with clients and the wider team. Chomoi was also a valuable mentor for me, sharing his knowledge in the interests of seeing me succeed.

Fernando Lobina

Senior Designer, AKQA

A true inspiration

Chomoi is a true inspiration. His ideation is innovative. His mentoring is invaluable. I will take so much away from working alongside someone with such an abundance of experience.

Amber Howe

Design Lead, IBM Expert Labs

I’d jump at the chance to work with him again

Chomoi was always driven towards creating the best possible work we could. He's an inspiring mentor, and I'd jump at the chance to work with him again.

Eleanor Nugent

Creative Director, Warner Bros.

Genuine creative talent

Chomoi is insightful, passionate and a genuine creative talent. He is an absolute pleasure to work with and you can always rely on Chomoi to come up with strong creative work to be proud of at every meeting. I miss working with him and recommend him extremely highly!

Maggie Lonergan

CEO, Publicis Emil

A rare breed

Chomoi was an inspiration. He created solutions that clients loved, users understood, all the while focusing on the bottom line of the business. His innovative style always pushed projects further than the brief. A rare breed of Creative Director.

Hitesh Supeda

Senior Experience Designer, Habitat

An inspiring professional

He's simply an inspiring professional and a great leader. He always strives to reach creativity excellence with a smile on.

Sara Simoncini

Art Director, Sapient

Visionary and out of the box

His presentation style is extremely consultative and collaborative. He always had the end user in the centre and spun ideas that were visionary and out of the box.

Pawan Udernani

Senior Director, Publicis Sapient

His greatest forte is to contantly question key fundamentals of what’s being delivered

Highly conceptual and always hands on, Chomoi has been a storm of inspiration in every project I've worked with him. He is also quite a connoisseur of fine dining and boutique hotels.

Daisoo Lee

Creative Director, Sky

Innovative ideas

Chomoi has the ability to grasp the business need of the client, understand what the brand stands for and come up with original innovative ideas to solve the clients business problems - quicker than any other creative director I have worked with.

Shailesh Sreedharan

Senior Manager, Publicis Sapient

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