I strive to make work that matters. LSN Global once said my work for Unilever Walls Ice Cream was “entertaining”, Heather Baron–Gracie called my art “amazing” whilst YouTube user Gelaos5753 said it was “edgy as f*ck”.
Proudest moments:
The Boob Life which picked up The Drum Grand Prix and was rated one of the Top 15 ads in 2021 by Campaign magazine, landing write-ups in The New York Times, Vogue, and Grazia.
Directing work featuring emerging talent like Kojey Radical for Burberry to household names including Nick Grimshaw, and Paloma Faith.
Creating art for punk pop band Pale Waves music video.
AI Fluency
Helping teams do the kind of work that used to sound impossible. Practical training on how to scale ideas, sharpen creative instincts, and use AI for better craft, not just quicker output.
Creative leadership
I deliver change, and have been guiding creative teams to make great creative work for over 15 years. I've helped teams at agencies and brands like Ogilvy, AKQA, The New York Times, Manifest, Virgin and Leo Burnett stand out and in turn, attract creatives and clients who want to do bold creative work. I've done this in a range of verticals including consumer products, luxury, and food and drinks.
Creative Direction
Big brand thinking. Startup speed. I bring a multi-disciplinary approach that blends bold storytelling with culture-first instincts, shaping ideas that cut through, build meaning, and make brands matter.
Social Strategy
Less filler, more follow-worthy. Helping brands understand the algorithm, grow where it counts, and develop a clear, consistent editorial voice, especially across Instagram.
Select Press
Mentoring + Awards Judging
- D&AD New Blood Awards giffgaff Jury President 2024
- The University of Reading, Mentor, 2024
- Genie School Of… Mentor, 2023
- The Drum Content Awards Judge, 2022
- The Drum Content Awards Judge, 2021
- D&AD New Blood Awards Hasbro Jury President 2018
- D&AD New Blood Mentor, 2016
- D&AD New Blood DesignBridge Judge, 2016
- SCA 2.0 Mentor, 2016
- D&AD Mobile Marketing Judge, 2014
Multi-channel skillset
- Strategy
- Creative direction
- Product design
- Generative AI
- Editorial strategy
- Brand positioning
- Social strategy
- Influencer strategy
Select clients
- Burberry
- Gousto
- Logitech
- Mercedes-Benz
- Meta
- Netflix
- Nike
- Red Bull
- Rimowa
Agency experience
- AKQA
- Analog Folk
- Blue State
- Bros&Co
- Clash Digital
- Grey
- Holler
- Leo Burnett
- Manifest
- Ogilvy
- Possible
- Publicis Sapient
- The New York Times / T Brand
- The Smalls
- Thirst Craft
- Virgin Media
- We Are Social
49 Awards
- Campaign Audio: Best Use of Social Media, Google Pixel, 2025
- Webby Awards, Nomination, Queens of the Metaverse, 2023
- SABRE Awards Consumer Products, Tommee Tippee, 2022
- SABRE Awards Marketing to Women, Tommee Tippee, 2022
- Campaign Brand Film Awards, Tommee Tippee, 2022
- PR Week Awards Campaign of the Year, Tommee Tippee, 2022
- Brand Product Development, PR Week Awards, Tommee Tippee, 2022
- The Drum Awards for Content Grand Prix, Tommee Tippee, 2021
- The Drum Awards Best creative content idea, Tommee Tippee, 2021
- The Drum Awards Most innovative use of content, Tommee Tippee, 2021
- The Drum Awards for Marketing Chair Award, Tommee Tippee, 2021
- The Drum Awards for Marketing Best branded content, Tommee Tippee, 2021
- Creative Moment Awards branded content of the year, Tommee Tippee, 2021
- Creative Moment Awards creative film of the year, Tommee Tippee, 2021
- Prolific North Champions 2021 advert of the year, Tommee Tippee, 2021
- Berlin Commercial Film Festival, Tommee Tippee, 2021
- shots Awards EMEA, Ad of the Year Direction, Tommee Tippee, 2021
- PRmoment Awards, Campaign of the Year, Finalist, Gousto, 2021
- PRmoment Integrated Agency of the Year (South), Manifest, 2021
- PRWeek International PR agency of the year, Gold, Manifest, 2021
- BMA Editorial team of the year, Silver, T Brand, 2019
- OMMA Best Custom Advertising, UBS, 2019
- Digiday Best Custom Advertising, UBS, 2019
- M&M Global Awards Content Studio of the Year, T Brand Studio, 2018
- Lovie Awards Silver, Hope not Hate website, 2017
- Lovie Awards People’s Choice, Hope not Hate website, 2017
- Transform Awards, Best Visual Identity by a Charity, Hope not Hate, 2017
- Webby Awards, Nomination, Red Bull Epecuén, 2015
- Digital Impact Award, Bronze, BT Corporate Report, 2014
- The Chip Shop Awards, Nomination, Spunk ESPN, 2013
- The RAD Awards, Team GSK, 2013
- SXSW Interactive Awards, Unilever, 2011
- Revolution Awards, Unilever, 2011
- Econsultancy Innovation Awards, Unilever, 2011
- Cannes Lions, Bronze Cyber Lion, Unilever, 2010
- Campaign Big Awards Digital, Silver, Unilever, 2010
- Campaign Big Awards Direct, Silver, Unilever, 2010
- LIA, Bronze, Unilever, 2010
- IAB Mixx awards, Gold, Unilever, 2010
- W3 Awards, Silver, Unilever, 2010
- Eurobest, Silver, Unilever, 2010
- MITX Awards, Best of show, Unilever, 2010
- MITX Awards, Best use of technology, Unilever, 2010
- MITX Awards, Technology best of show, Unilever, 2010
- Digital Out-of-Home Awards, Unilever, 2010
- Media Awards, Unilever, 2010
- Unilever Global Marketing Award, Gold, Unilever, 2010
- Design Week, shortlist, Unilever, 2010
- BASF Innovation & Technology Award, 1998
Speaking
- Global University Systems, Speaker, 2022
Digital City Live, Host, 2021
- Contagious, Interview, 2021
- Bloom & Wild, Panellist, 2020
- IAB Zurich, Keynote Speaker, 2019
- Experience Haus, Panellist, 2019
- SCA 2.0, Speaker, 2016
Invited to host a panel discussing The Boob Life campaign at Digital City Live, Manchester, 2021
Invited to deliver a keynote talk focusing on how The New York Times produces content that can change the world, IAB Zurich, 2019
Invited as a panellist, discussing the relevance of branding in today's landscape, Matter of Form, London, 2019
Words
Chomoi Picho-Owiny
Creative Direction
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