AI Prompt Engineering

The future is here

I have been using generative AI models ChatGPT, Midjourney, and Runway since March 2022 and more recently Gemini. As a skilled Prompt Engineer, I am practised at crafting highly effective prompts to guide these models. I specialise in natural language text (often fooling AI detectors), stunning art direction, and video.

I am passionate about exploring the potential of generative AI for real client work and continually refining my techniques to produce exceptional results. I have started writing about this on my blog Unreality Labs.

 In this fast moving space we all need to learn how to chat with these large language models. I have worked with AI in advertising for over seven years, but only recently have I implemented generative AI into my creative practice. I specialise in crafting precise and effective prompts for generative AI models, particularly large language models like GPT-4.

Prompt Design, Development, and Refinement

The quality of a prompt directly influences the output, and I have a deep understanding of the nuances, limitations, and best practices that ensure optimal results. Whether you need help creating copy or building automated workflows, I have a demonstrated ability to create prompts that guide AI models towards generating the desired responses and outputs. By carefully considering factors such as context, phrasing, and constraints – as well as staying on top of the latest advancements – I can iterate and refine prompts for continual improvement and provide clear, accompanying documentation.

Building Automated Workflows

My skills extend beyond individual prompt creation. I have a strong background in developing scalable, automated workflows that leverage AI to generate a high volume of educational content - efficiently and effectively. These workflows not only reduce manual effort, but also maintain a consistently high quality bar.

AI and Your Brand

Generative AI is a great way to build your brand. It can be done ethically and safely. There are lots of applications where you can save time and budget by moving your workflow over to generative AI. For more on this see my Thoughts section of this site.

Resources and Training with Unreality Labs

As generative AI is new for most of us, and a lot of the material out there is either highly technical or poorly written, I am developing my own course material to bring creatives up to speed with generative AI. Follow the journey here at Unreality Labs.

Free Your Imagination

AI prompt engineering is an incredible asset for any creative project. There are many ways to implement generative AI workflows that are safe, ethical and that produce amazing results. I’ve written about a few of these:

Let’s connect

If you need AI prompt engineering, please send through an enquiry with the form at the bottom of the page. I’m available for freelance consultancy work. Thanks.

Chomoi Picho-Owiny is an internationally awarded digital, social and integrated freelance creative director in London. He helps clients and studios navigate the evolving generative AI landscape, the chaos of social, and complex customer experiences, to build brands that perform, and matter in culture.

Chomoi Picho-Owiny
Creative Direction

© Chomoi Picho-Owiny 2025