How to behave like a social-first brand

gravatar
 · 
03 Jun 2023
 · 
2 min read
Featured Image

Brands are embracing a social-first approach to connect with their audience on a deeper level. This blog post explores the concept of behaving like a social-first brand and its significance in capturing the attention and loyalty of today's consumers.

Understanding the Social-First Approach

A social-first brand prioritises its presence and engagement on social media platforms as a core element of its overall marketing strategy. Let's delve into its key aspects:

Embracing Authenticity and Transparency

Being a social-first brand means valuing authenticity and transparency in all interactions with the audience. It involves sharing genuine stories, experiences, and insights that resonate with followers and foster trust.

Creating Valuable and Relevant Content

A social-first brand focuses on creating valuable and relevant content tailored to its target audience's preferences. It goes beyond promotional messages and strives to entertain, educate, or inspire through engaging posts, videos, and other media formats.

Building a Community of Brand Advocates

A social-first brand understands the importance of building a strong community of brand advocates. It actively engages with followers, responds to comments, and encourages user-generated content to foster a sense of belonging and loyalty among its audience.

Leveraging Influencer Partnerships

Collaborating with influencers who align with the brand's values and resonate with the target audience is a key strategy for a social-first brand. By leveraging these partnerships, brands can extend their reach and tap into new audiences.

Listening and Responding to Feedback

Being social-first means actively listening to feedback from the audience and responding promptly. Brands should monitor social media channels, address concerns, and engage in meaningful conversations to strengthen their connection with followers.

Harnessing the Power of User-Generated Content

User-generated content is a valuable asset for social-first brands. By encouraging customers to share their experiences, reviews, and testimonials, brands can leverage the power of social proof and create a sense of authenticity and community.

Continuously Evolving and Experimenting

A social-first brand embraces agility and a willingness to experiment with new trends, formats, and platforms. It keeps up with the evolving social media landscape, stays ahead of the curve, and adapts strategies to resonate with the changing preferences of its audience.

Behaving like a social-first brand is about more than just having a presence on social media. It's about prioritising authentic engagement, creating valuable content, fostering a sense of community, and continuously evolving to meet the ever-changing demands of the digital landscape. By adopting a social-first approach, brands can forge deeper connections, cultivate brand loyalty, and thrive in the age of social media.

The post How to behave like a social-first brand first appeared on Untitled.

More like this

About Chomoi

I am a creative director based in London. I've helped companies like Google, Meta, Netflix, Mercedes-Benz, Burberry and Nike create extraordinary brand experiences.

Chomoi Picho-Owiny
Creative Direction

Get Work in Progress (WIP) to your inbox, your download of culture, art + AI

There is only one word for Chomoi. PHENOMENAL. A dream to work with.

Lucy Witts

Senior Producer, Venture Video

A passionate and articulate creative director. He was a great inspiration to the team.

Mandy Chan

Senior Interaction Designer, Google

A highly skilled and passionate creative director. A valuable mentor for me.

Fernando Lobina

Senior Designer, AKQA

Chomoi is a true inspiration. I will take so much away from working alongside someone with such an abundance of experience.

Amber Howe

Design Lead, IBM Expert Labs

An inspiring mentor, and I'd jump at the chance to work with him again.

Eleanor Nugent

Creative Director, Warner Bros.

Insightful, passionate and a genuine creative talent

Maggie Lonergan

CEO, Publicis Emil

A rare breed of Creative Director.

Hitesh Supeda

Senior Experience Designer, Habitat

He's simply an inspiring professional and a great leader. He always strives to reach creativity excellence with a smile on.

Sara Simoncini

Art Director, Sapient

Extremely consultative and collaborative, his ideas were visionary and out of the box.

Pawan Udernani

Senior Director, Publicis Sapient

Highly conceptual and always hands on, Chomoi has been a storm of inspiration in every project I've worked with him.

Daisoo Lee

Creative Director, Sky

Chomoi has the ability to come up with original innovative ideas quicker than any other creative director I have worked with.

Shailesh Sreedharan

Senior Manager, Publicis Sapient

© Chomoi Picho-Owiny 2025