Latest in: Creativity
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Bruv, No One Cares About Your Sh*tty Product Message

After 8 hours of deliberation, not to forget the pre-selection process, here's the one thing I took away from D&AD …
May 9, 2024
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How to Think Like a Top 1% Creative

Want to make ads that matter? Here's how the top 1% of creatives do it (and how you can too).
April 24, 2024
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Emotion — Advertising’s most mis-understood ingredient

Human beings. Motivated by rational strategies to get ahead in life. Rational beings. Setting our financial goals and sticking to …
February 25, 2024
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How to brief your branding agency

When initiating a partnership with a branding agency, one of the most crucial steps is providing a comprehensive brief. This …
December 8, 2023
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The future of fashion design is here

"The days of 'meat models' are long gone," declares The Great Wonderer Studios in an Instagram post that throws a …
June 23, 2023
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What is it with our attention spans anyway?

What's happening to our attention spans? It's a question that's provoked much debate, with some suggesting they're shrinking, while others …
June 22, 2023
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Climbing the six-step ladder to winning pitch presentations

Everyone loves a good story - the thrill of a well-crafted tale that grabs attention from the first line and …
June 13, 2023
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Driving impact: Social strategies for non-profit causes

Social media is a vital tool for resource-constrained non-profit organisations to create awareness, engage supporters, and drive meaningful impact. With …
June 4, 2023
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Guide to navigating the world of influencers

Social media influencers can be powerful allies for brands seeking to connect with their target audience. However, working with influencers …
June 4, 2023
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How to behave like a social-first brand

Brands are embracing a social-first approach to connect with their audience on a deeper level. This blog post explores the …
June 3, 2023


Every Wednesday I share the best in creative, tools, resources, updates and crucially real insights on how the top 1% of creatives think.

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Dream to work with

There is only one word for Chomoi. PHENOMENAL. I LOVED working with this man. He’s creative gold. Absolutely brilliant and a dream to work with. He’s just great.

Lucy Witts

Senior Producer, Venture Video

A great inspiration

I had the pleasure of working with Chomoi and and it was great to see such a passionate and articulate creative director in action. He was a great inspiration to the team, a true professional.

Mandy Chan

Senior Interaction Designer, Google

A valuable mentor for me

Chomoi is a highly skilled and passionate creative director. I thoroughly enjoyed and learnt a great deal during our time working together... He is a person who champions creative thinking, has excellent presentation skills that are effective when communicating with clients and the wider team. Chomoi was also a valuable mentor for me, sharing his knowledge in the interests of seeing me succeed.

Fernando Lobina

Senior Designer, AKQA

A true inspiration

Chomoi is a true inspiration. His ideation is innovative. His mentoring is invaluable. I will take so much away from working alongside someone with such an abundance of experience.

Amber Howe

Design Lead, IBM Expert Labs

I’d jump at the chance to work with him again

Chomoi was always driven towards creating the best possible work we could. He's an inspiring mentor, and I'd jump at the chance to work with him again.

Eleanor Nugent

Creative Director, Warner Bros.

Genuine creative talent

Chomoi is insightful, passionate and a genuine creative talent. He is an absolute pleasure to work with and you can always rely on Chomoi to come up with strong creative work to be proud of at every meeting. I miss working with him and recommend him extremely highly!

Maggie Lonergan

CEO, Publicis Emil

A rare breed

Chomoi was an inspiration. He created solutions that clients loved, users understood, all the while focusing on the bottom line of the business. His innovative style always pushed projects further than the brief. A rare breed of Creative Director.

Hitesh Supeda

Senior Experience Designer, Habitat

An inspiring professional

He's simply an inspiring professional and a great leader. He always strives to reach creativity excellence with a smile on.

Sara Simoncini

Art Director, Sapient

Visionary and out of the box

His presentation style is extremely consultative and collaborative. He always had the end user in the centre and spun ideas that were visionary and out of the box.

Pawan Udernani

Senior Director, Publicis Sapient

His greatest forte is to contantly question key fundamentals of what’s being delivered

Highly conceptual and always hands on, Chomoi has been a storm of inspiration in every project I've worked with him. He is also quite a connoisseur of fine dining and boutique hotels.

Daisoo Lee

Creative Director, Sky

Innovative ideas

Chomoi has the ability to grasp the business need of the client, understand what the brand stands for and come up with original innovative ideas to solve the clients business problems - quicker than any other creative director I have worked with.

Shailesh Sreedharan

Senior Manager, Publicis Sapient

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