Latest in: Creativity
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Bruv, No One Cares About Your Sh*tty Product Message

After 8 hours of deliberation, not to forget the pre-selection process, here's the one thing I took away from D&AD …
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May 9, 2024
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How to Think Like a Top 1% Creative

Want to make ads that matter? Here's how the top 1% of creatives do it (and how you can too).
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April 24, 2024
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Emotion — Advertising’s most mis-understood ingredient

Human beings. Motivated by rational strategies to get ahead in life. Rational beings. Setting our financial goals and sticking to …
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February 25, 2024
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How to brief your branding agency

When initiating a partnership with a branding agency, one of the most crucial steps is providing a comprehensive brief. This …
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December 8, 2023
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The future of fashion design is here

"The days of 'meat models' are long gone," declares The Great Wonderer Studios in an Instagram post that throws a …
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June 23, 2023
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What is it with our attention spans anyway?

What's happening to our attention spans? It's a question that's provoked much debate, with some suggesting they're shrinking, while others …
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June 22, 2023
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Climbing the six-step ladder to winning pitch presentations

Everyone loves a good story - the thrill of a well-crafted tale that grabs attention from the first line and …
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June 13, 2023
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Driving impact: Social strategies for non-profit causes

Social media is a vital tool for resource-constrained non-profit organisations to create awareness, engage supporters, and drive meaningful impact. With …
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June 4, 2023
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Guide to navigating the world of influencers

Social media influencers can be powerful allies for brands seeking to connect with their target audience. However, working with influencers …
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June 4, 2023
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How to behave like a social-first brand

Brands are embracing a social-first approach to connect with their audience on a deeper level. This blog post explores the …
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June 3, 2023

Chomoi Picho-Owiny
Creative Direction

Get Work in Progress (WIP) to your inbox, your download of culture, art + AI

There is only one word for Chomoi. PHENOMENAL. A dream to work with.

Lucy Witts

Senior Producer, Venture Video

A passionate and articulate creative director. He was a great inspiration to the team.

Mandy Chan

Senior Interaction Designer, Google

A highly skilled and passionate creative director. A valuable mentor for me.

Fernando Lobina

Senior Designer, AKQA

Chomoi is a true inspiration. I will take so much away from working alongside someone with such an abundance of experience.

Amber Howe

Design Lead, IBM Expert Labs

An inspiring mentor, and I'd jump at the chance to work with him again.

Eleanor Nugent

Creative Director, Warner Bros.

Insightful, passionate and a genuine creative talent

Maggie Lonergan

CEO, Publicis Emil

A rare breed of Creative Director.

Hitesh Supeda

Senior Experience Designer, Habitat

He's simply an inspiring professional and a great leader. He always strives to reach creativity excellence with a smile on.

Sara Simoncini

Art Director, Sapient

Extremely consultative and collaborative, his ideas were visionary and out of the box.

Pawan Udernani

Senior Director, Publicis Sapient

Highly conceptual and always hands on, Chomoi has been a storm of inspiration in every project I've worked with him.

Daisoo Lee

Creative Director, Sky

Chomoi has the ability to come up with original innovative ideas quicker than any other creative director I have worked with.

Shailesh Sreedharan

Senior Manager, Publicis Sapient

© Chomoi Picho-Owiny 2025