YOU DON’T OWN ME
Pale Waves Music Video
PALE WAVES
I was asked to create authentic tagged up graffiti art for the set of the Pale Waves music video, You Don’t Own Me, with words that related to the song lyrics. You know the kind of thing you see in the toilets of a dodgy club (I would take a photo).
I relied on my past experience in the London street art scene to design and create the piece.
It was a large set. There was a LOT of paint.
It was mad fun.
“You Don’t Own Me is a song for women about what it’s like to be a woman in this world. How society depicts, judges and criticises women on a daily basis. This song is incredibly important to me and I wanted to represent my own experiences. I also wanted to say a fuck you to everyone that plays by these fake delusional rules that women and gender need to fit inside a specific box. My favourite video yet – Amazing set.” – Heather Baron–Gracie
“We used a lot of the slogans we believe in on the walls, like pussy power” – Kelsi Luck
Reaction
“This whole song and video is an (almost self-parodical) essence of being rebellious teenager. Everything about this video is edgy as f*ck - the graffiti background, Heather's movements and gestures, overall punkish style, hair colours, ... It’s cringey but at the same time it’s also the reason why this video & song are great.” – Gelaos5753
“Oh hell yes this is that fashion aesthetic I’ve been searching for.” – Maidmirabel2730
“Every video, every song its just a masterpiece!!!!! I love it so much its on repeat all day long! ♥︎” – Xavierrockerx
“This video is so damn good. The color, the hair and the entire group were amazing and I loved this ♥︎♥︎♥︎” – Jacobrogers93
“She’s so beautiful OMG is my first time listening to them and i love it omg i love the style, the melody everthing this is going to be in my playlist now!!!!!! I loved everything....” – Helendarkness
“Early 2000s pop punk sound and aesthetic, with a dash of kinderhore. Why do I like it so much?” – Laninfapimentel211
“Hands down one of their best music videos!!” – locodave2420
“I think this is one of my favourite music videos from pale waves. Amazing work.” – Gk-nf1tq
“Yes this is awesome!!! I love the new sound please make more like this and i love the video. She is so beautiful.” – Shellybunnii
“This song and the Video give me flashbacks. I love it!” – Rialovessushii
“FAVE SONG ON THE NEW ALBUM AND THE VID IS AMAZING OMG” – Mjcurry1187
“I love this song so much!! This music video is everything and one of my favourite along side Easy.” – Lovehyunchan
“This is the best video of the album” – Zingclassy6457
“The video and the costumes are gorgeous guys ! Loved the album” – Kreshdaven6
“This is such an awesome music video” – Paradoxial1865
“One word I could use to describe this is .beautiful. The whole thing. I love it.” – Ganimo2229
“Certainly brings the song to life seeing the video, liking the rebellious vibes!” – Georgecol93
“Your style is so good” – Senem77770
“This video is a masterpiece” – Nathanclitherow8360
Coverage
Outcome
946k views on YouTube
Studio: Freelance / Artist: Chomoi Picho-Owiny
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Testimonials
Dream to work with
There is only one word for Chomoi. PHENOMENAL. I LOVED working with this man. He’s creative gold. Absolutely brilliant and a dream to work with. He’s just great.
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Lucy Witts
A great inspiration
I had the pleasure of working with Chomoi and and it was great to see such a passionate and articulate creative director in action. He was a great inspiration to the team, a true professional.
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Mandy Chan
A valuable mentor for me
Chomoi is a highly skilled and passionate creative director. I thoroughly enjoyed and learnt a great deal during our time working together... He is a person who champions creative thinking, has excellent presentation skills that are effective when communicating with clients and the wider team. Chomoi was also a valuable mentor for me, sharing his knowledge in the interests of seeing me succeed.
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Fernando Lobina
A true inspiration
Chomoi is a true inspiration. His ideation is innovative. His mentoring is invaluable. I will take so much away from working alongside someone with such an abundance of experience.
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Amber Howe
I’d jump at the chance to work with him again
Chomoi was always driven towards creating the best possible work we could. He's an inspiring mentor, and I'd jump at the chance to work with him again.
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Eleanor Nugent
Genuine creative talent
Chomoi is insightful, passionate and a genuine creative talent. He is an absolute pleasure to work with and you can always rely on Chomoi to come up with strong creative work to be proud of at every meeting. I miss working with him and recommend him extremely highly!
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Maggie Lonergan
A rare breed
Chomoi was an inspiration. He created solutions that clients loved, users understood, all the while focusing on the bottom line of the business. His innovative style always pushed projects further than the brief. A rare breed of Creative Director.
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Hitesh Supeda
An inspiring professional
He's simply an inspiring professional and a great leader. He always strives to reach creativity excellence with a smile on.
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Sara Simoncini
Visionary and out of the box
His presentation style is extremely consultative and collaborative. He always had the end user in the centre and spun ideas that were visionary and out of the box.
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Pawan Udernani
His greatest forte is to contantly question key fundamentals of what’s being delivered
Highly conceptual and always hands on, Chomoi has been a storm of inspiration in every project I've worked with him. He is also quite a connoisseur of fine dining and boutique hotels.
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Daisoo Lee
Innovative ideas
Chomoi has the ability to grasp the business need of the client, understand what the brand stands for and come up with original innovative ideas to solve the clients business problems - quicker than any other creative director I have worked with.
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