Make change happen.
Hello. I’m Chomoi, an ex-New York Times, WPP, PublicisGroup Creative Director in London, freelancing with agencies + clients

Select Projects


Highlights Reel 2024


Sneakers 002
Midjourney v6.0 alpha test - 
Generative design series

My work leans towards innovation and change, with a focus on AI, extended reality, design, technology, fashion, entertainment, food & drink, automotive, and contemporary art


Queens of the Metaverse
A huge, painful, first-ever mixed-reality drag runway show at 180 Strand, London - Meta


History of Us
History ain’t boring, if you tart it up - Google


Humans 002
Exploring our relationship with augmentation – Midjourney v6.0 alpha test


Culture Cues
Taking recognisable visual cues to their limit - Generative design series


Technology 002
Pushing AI to it's limits – Generative design series

My social strategies refine the complex into simple, entertaining experiences


Spill the Milk
Bring it to the trolls – Tommee Tippee


Shine Bright
Giving young creatives a boost – vitamin water


Swim Stories
Changing perceptions on social – Speedo


A Case of the Whys
Encouraging young girls to explore STEM subjects – Netflix x Moonbug

I raise the profile of agencies, clients, and industry issues


Genie School Of... 2023


The Drum Content Awards 2022


Digital City Live 2021


Contagious 2021


The Drum Content Awards 2021


Bloom & Wild 2020


IAB Zurich 2019
Keynote Speaker


Experience Haus 2019


D&AD New Blood 2018
Jury president


FastCo Design 2017


D&AD New Blood 2016


D&AD New Blood 2016


SCA 2.0 2016


D&AD 2014

I create design-forward content on a number of different platforms and topics

Design. Advertising. AI.
Visual reference with over 25k items

Unreality Labs
Generative design playground

Content at scale with Notion

Curated design destinations

See all work

More about me

Let’s chat. If you have a creative, strategy or design need, do get in touch – Thanks.


Every Wednesday I share the best in creative, tools, resources, updates and crucially real insights on how the top 1% of creatives think.

Adhacker Promo - Email newsletter by Chomoi Picho-Owiny




Dream to work with

There is only one word for Chomoi. PHENOMENAL. I LOVED working with this man. He’s creative gold. Absolutely brilliant and a dream to work with. He’s just great.

Lucy Witts

Senior Producer, Venture Video

A great inspiration

I had the pleasure of working with Chomoi and and it was great to see such a passionate and articulate creative director in action. He was a great inspiration to the team, a true professional.

Mandy Chan

Senior Interaction Designer, Google

A valuable mentor for me

Chomoi is a highly skilled and passionate creative director. I thoroughly enjoyed and learnt a great deal during our time working together... He is a person who champions creative thinking, has excellent presentation skills that are effective when communicating with clients and the wider team. Chomoi was also a valuable mentor for me, sharing his knowledge in the interests of seeing me succeed.

Fernando Lobina

Senior Designer, AKQA

A true inspiration

Chomoi is a true inspiration. His ideation is innovative. His mentoring is invaluable. I will take so much away from working alongside someone with such an abundance of experience.

Amber Howe

Design Lead, IBM Expert Labs

I’d jump at the chance to work with him again

Chomoi was always driven towards creating the best possible work we could. He's an inspiring mentor, and I'd jump at the chance to work with him again.

Eleanor Nugent

Creative Director, Warner Bros.

Genuine creative talent

Chomoi is insightful, passionate and a genuine creative talent. He is an absolute pleasure to work with and you can always rely on Chomoi to come up with strong creative work to be proud of at every meeting. I miss working with him and recommend him extremely highly!

Maggie Lonergan

CEO, Publicis Emil

A rare breed

Chomoi was an inspiration. He created solutions that clients loved, users understood, all the while focusing on the bottom line of the business. His innovative style always pushed projects further than the brief. A rare breed of Creative Director.

Hitesh Supeda

Senior Experience Designer, Habitat

An inspiring professional

He's simply an inspiring professional and a great leader. He always strives to reach creativity excellence with a smile on.

Sara Simoncini

Art Director, Sapient

Visionary and out of the box

His presentation style is extremely consultative and collaborative. He always had the end user in the centre and spun ideas that were visionary and out of the box.

Pawan Udernani

Senior Director, Publicis Sapient

His greatest forte is to contantly question key fundamentals of what’s being delivered

Highly conceptual and always hands on, Chomoi has been a storm of inspiration in every project I've worked with him. He is also quite a connoisseur of fine dining and boutique hotels.

Daisoo Lee

Creative Director, Sky

Innovative ideas

Chomoi has the ability to grasp the business need of the client, understand what the brand stands for and come up with original innovative ideas to solve the clients business problems - quicker than any other creative director I have worked with.

Shailesh Sreedharan

Senior Manager, Publicis Sapient

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