Make change happen.
Hello. I’m Chomoi, an ex-New York Times, WPP, PublicisGroup Creative Director in London, freelancing with agencies + clients

Select Projects

Chomoi-Sneakers-02-IMG-1024×76-1

Highlights Reel 2024

beige-sneaker-4×3-1

Sneakers 002
Midjourney v6.0 alpha test - 
Generative design series

My work leans towards innovation and change, with a focus on AI, extended reality, design, technology, fashion, entertainment, food & drink, automotive, and contemporary art

Chomoi-Proj-Thumb-Meta-Queens-of-the-Metaverse-IMG-1024×768-1

Queens of the Metaverse
A huge, painful, first-ever mixed-reality drag runway show at 180 Strand, London - Meta

Chomoi-Proj-Thumb-Google-IMG-1024×768-1

History of Us
History ain’t boring, if you tart it up - Google

Untitled-Media-Group-Humans-02-IMG-1024×76-1

Humans 002
Exploring our relationship with augmentation – Midjourney v6.0 alpha test

popicons

Culture Cues
Taking recognisable visual cues to their limit - Generative design series

Untitled-Media-Group-Minimal-Tech-02-IMG-1024×76-1

Technology 002
Pushing AI to it's limits – Generative design series

My social strategies refine the complex into simple, entertaining experiences

spilt-milk

Spill the Milk
Bring it to the trolls – Tommee Tippee

vitamin

Shine Bright
Giving young creatives a boost – vitamin water

speedo2-1

Swim Stories
Changing perceptions on social – Speedo

ada-twist

A Case of the Whys
Encouraging young girls to explore STEM subjects – Netflix x Moonbug

I raise the profile of agencies, clients, and industry issues

Untitled-Media-Group-genie-02-IMG-1024×76-1

Genie School Of... 2023
Mentor

Untitled-Media-Group-the-drum-02-IMG-1024×76-1

The Drum Content Awards 2022
Judge

digital-city

Digital City Live 2021
Host

Untitled-Media-Group-contagious-02-IMG-1024×76-1

Contagious 2021
Interview

Untitled-Media-Group-the-drum-02-IMG-1024×76-1

The Drum Content Awards 2021
Judge

Untitled-Media-Group-bloom-and-wild-02-IMG-1024×76-1

Bloom & Wild 2020
Panellist

Untitled-Media-Group-IAB-Zuric-02-IMG-1024×76-1

IAB Zurich 2019
Keynote Speaker

Untitled-Media-Group-Matter-of-Form-02-IMG-1024×76-1

Experience Haus 2019
Panellist

Untitled-Media-Group-dandad-02-IMG-1024×76-1

D&AD New Blood 2018
Jury president

Untitled-Media-Group-bloom-and-wild-02-IMG-1024×76-1

FastCo Design 2017
Interview

Untitled-Media-Group-dandad-02-IMG-1024×76-1

D&AD New Blood 2016
Mentor

Untitled-Media-Group-dandad-02-IMG-1024×76-1

D&AD New Blood 2016
Judge

Untitled-Media-Group-bloom-and-wild-02-IMG-1024×76-1

SCA 2.0 2016
Speaker

Untitled-Media-Group-dandad-02-IMG-1024×76-1

D&AD 2014
Judge

I create design-forward content on a number of different platforms and topics

Design. Advertising. AI.
Visual reference with over 25k items

Unreality Labs
Generative design playground

Storyflo
Content at scale with Notion

Craft
Curated design destinations

See all work

More about me

Let’s chat. If you have a creative, strategy or design need, do get in touch – Thanks.

Chomoi Picho-Owiny
Creative Direction

Get Work in Progress (WIP) to your inbox, your download of culture, art + AI

There is only one word for Chomoi. PHENOMENAL. A dream to work with.

Lucy Witts

Senior Producer, Venture Video

A passionate and articulate creative director. He was a great inspiration to the team.

Mandy Chan

Senior Interaction Designer, Google

A highly skilled and passionate creative director. A valuable mentor for me.

Fernando Lobina

Senior Designer, AKQA

Chomoi is a true inspiration. I will take so much away from working alongside someone with such an abundance of experience.

Amber Howe

Design Lead, IBM Expert Labs

An inspiring mentor, and I'd jump at the chance to work with him again.

Eleanor Nugent

Creative Director, Warner Bros.

Insightful, passionate and a genuine creative talent

Maggie Lonergan

CEO, Publicis Emil

A rare breed of Creative Director.

Hitesh Supeda

Senior Experience Designer, Habitat

He's simply an inspiring professional and a great leader. He always strives to reach creativity excellence with a smile on.

Sara Simoncini

Art Director, Sapient

Extremely consultative and collaborative, his ideas were visionary and out of the box.

Pawan Udernani

Senior Director, Publicis Sapient

Highly conceptual and always hands on, Chomoi has been a storm of inspiration in every project I've worked with him.

Daisoo Lee

Creative Director, Sky

Chomoi has the ability to come up with original innovative ideas quicker than any other creative director I have worked with.

Shailesh Sreedharan

Senior Manager, Publicis Sapient

© Chomoi Picho-Owiny 2025