LOGITECH WORKLIFE UPGRADED

Logitech needed to raise awareness across EMEA to continue to grow their sales from people improving their home office setup, despite the opening up of lockdowns. A desk inside a van, a home office that’s practically a nature reserve or a desk on the beach. By asking people around the world to share their setup, #WorkLifeUpgraded shows us how inventive people are when it comes to their setups. Led by 100+ influencers we created content around upgrading your worklife with better tools to do the job.

Client: Logitech EMEA
Studio: Manifest
Role: Creative Director

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We asked 100+ creators to create content in their own style to explore their work, what it means to them and how Logitech helps you to create better

01-lex
02-faya
03-ray
08-xuan
05-lino
06-may
04-nastya
13-jemma

With their submissions we edited a short film combining creator content from around the world for the launch of the campaign

To support local marketing teams with a wide range of needs, we created over 125 assets across 6 audience segments of varying lengths for every stage of the customer journey optimised for a wide range of ad units.

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BAN-011-Digital-Awareness-Skyscraper-banner-Wellbeing
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Our creator community shared their own content with their audiences.

alex
chris-do
faya
hui
julia
karen

Our intuitive content hub hosted pro tips from our creators

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Outcome

  • 134 M reach
  • 26.6 M video views
  • 1.4 M engagements
  • 47.6 K clickthroughs
  • 3.2% average engagement rate

© Untitled Media Group Ltd 2023