WORKLIFE UPGRADED

You Won’t Look at Your Desk in the Same Way Again

LOGITECH

A desk inside a van, a home office that’s practically a nature reserve or the ocean as your workplace.

During the Pandemic creatives all over the world were ditching their boring desks and seriously upgrading their kit. We helped Logitech shine a light on all this creativity and encourage people to upgrade their creative setup.

Logitech needed to raise awareness across EMEA to continue to grow their sales from people improving their home office setup, despite the opening up of lockdowns.

By asking people around the world to share their setup, #WorkLifeUpgraded shows us how inventive people are when it comes to their setups. Led by 100+ influencers we created content around upgrading your worklife with better tools to do the job.

Rosie looks at her computer screen, for Logitech Worklife Upgraded

Mike works at his laptop, for Logitech Worklife Upgraded

We asked 100+ creators to show us their setups, explore their work, what it means to them and how Logitech helps you to create better, and to share their story with the world.

The vast amount of content created serves as a window into how people across the world create in their own personal space or unique style.

Person at desk, for Logitech Worklife Upgraded

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Girl using digital pen, for Logitech Worklife Upgraded

Person working at desk, for Logitech Worklife Upgraded

With their submissions we edited a short film combining creator content from around the world for the launch of the campaign.

A global influencer brief and marketing toolkit provided consistency of message throughout.

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Key creatives involved:

Lex Kartynnik, Programmer
Faya, Video Blogger
Ray Collins, Photographer
Nastya Korotkaya, Children's Clothes Designer
Lino, Visual Artist
May Leong, Designer
Mr & Mrs Gao, Youtuber
Xuan Lan, Yoga Instructor
Michael Gray, Filmmaker
Thirapat Ekbundit, Creative Content Creator
Jemma Wei, Writer
Tiffany Lovage, Artist
Teresa, Artist
Sonny Loops, Lifestyle Vlogger
Sonia Grispo, Digital Creator
Remy Sapuletej, Photographer
Rachel Araz Kiresepi, Digital Creator
Michela Wissen, Photographer
Kenneth Nguyen, Photographer
Kelly Caresse, Lifestyle Blogger
Grégoire, Physiotherapist
Dolphin, Video Director
Everette Talor, Entrepreneur
Enrique Alex, Video Creator
Elise Swopes, Artist
Barış Özcan, Blogger
Chris Do, Entrepreneur

Outcome

134 M reach
26.6 M video views
1.4 M engagements
47.6 K clickthroughs
3.2% average engagement rate

Studio: Manifest / Creative Direction: Chomoi Picho-Owiny / Social Strategy: Karel Kumar / Acount Direction: Emily Huyton / Video Production: Studio La Plage

Tommee Tippee The Boob LifeInstagram, PR

Meta Queens of the MetaverseInstagram, AR + VR, Influencer, Talent, PR

Burberry Love the Spoken WordBrand Film, Talent, Editorial

Bloomberg Art + TechnologyYoutube, Editorial

Netflix Ada TwistYoutube, Editorial

Logitech Worklife UpgradedTikTok, Instagram, Facebook, Influencer, Advertising

Gousto DNA DishesInstagram, Talent, PR

Speedo Swim StoriesInstagram, Editorial

Rimowa Every Dent Tells a StoryBrand Photography, Editorial

You Don't Own MeCommission

UN Women Draw the LineCampaign

Dove Hair TalkEditorial, Photography, Design

Vodafone Brand IdentityBrand Identity

Popeyes Make it PopInstagram, PR

Google The History of UsSocial

Mayor of London Air PollutionAdvertising, Stunt

vitaminwater Shine Bright StudioExperiential, Film, Influencer, Social

Nike Do It Kinect Training for XboxFilm

UBS Are You Investing in What Matters to You?Editorial, Design, Advertising, Instagram, Facebook

Mulberry Audience AnalysisStrategy Report

Hope Not Hate Brand Identity and Website RelaunchBrand Identity

Ophir GinInstagram, PR

Max Factor Make Glamour HappenSocial

Nordic BalanceBrand strategy, Identity, Design, Photography

Mercedes-Benz CLA StorySocial, Talent, Influencer

Audemars Piguet Enter the Dataverse and Beyond WatchmakingFilm

The New York Times Visual Design LanguageDesign

Skyscanner Through the Eyes of a ChildTV, Advertising, Integrated, Digital

Unilever Walls Ice Cream Share HappyAR, Social

WIP

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Work

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AKQA
Grey
Leo Burnett
Manifest
Ogilvy
Publicis Sapient
The New York Times
We Are Social

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Testimonials

Dream to work with

There is only one word for Chomoi. PHENOMENAL. I LOVED working with this man. He’s creative gold. Absolutely brilliant and a dream to work with. He’s just great.

Lucy Witts

Senior Producer, Venture Video

A great inspiration

I had the pleasure of working with Chomoi and and it was great to see such a passionate and articulate creative director in action. He was a great inspiration to the team, a true professional.

Mandy Chan

Senior Interaction Designer, Google

A valuable mentor for me

Chomoi is a highly skilled and passionate creative director. I thoroughly enjoyed and learnt a great deal during our time working together... He is a person who champions creative thinking, has excellent presentation skills that are effective when communicating with clients and the wider team. Chomoi was also a valuable mentor for me, sharing his knowledge in the interests of seeing me succeed.

Fernando Lobina

Senior Designer, AKQA

A true inspiration

Chomoi is a true inspiration. His ideation is innovative. His mentoring is invaluable. I will take so much away from working alongside someone with such an abundance of experience.

Amber Howe

Design Lead, IBM Expert Labs

I’d jump at the chance to work with him again

Chomoi was always driven towards creating the best possible work we could. He's an inspiring mentor, and I'd jump at the chance to work with him again.

Eleanor Nugent

Creative Director, Warner Bros.

Genuine creative talent

Chomoi is insightful, passionate and a genuine creative talent. He is an absolute pleasure to work with and you can always rely on Chomoi to come up with strong creative work to be proud of at every meeting. I miss working with him and recommend him extremely highly!

Maggie Lonergan

CEO, Publicis Emil

A rare breed

Chomoi was an inspiration. He created solutions that clients loved, users understood, all the while focusing on the bottom line of the business. His innovative style always pushed projects further than the brief. A rare breed of Creative Director.

Hitesh Supeda

Senior Experience Designer, Habitat

An inspiring professional

He's simply an inspiring professional and a great leader. He always strives to reach creativity excellence with a smile on.

Sara Simoncini

Art Director, Sapient

Visionary and out of the box

His presentation style is extremely consultative and collaborative. He always had the end user in the centre and spun ideas that were visionary and out of the box.

Pawan Udernani

Senior Director, Publicis Sapient

His greatest forte is to contantly question key fundamentals of what’s being delivered

Highly conceptual and always hands on, Chomoi has been a storm of inspiration in every project I've worked with him. He is also quite a connoisseur of fine dining and boutique hotels.

Daisoo Lee

Creative Director, Sky

Innovative ideas

Chomoi has the ability to grasp the business need of the client, understand what the brand stands for and come up with original innovative ideas to solve the clients business problems - quicker than any other creative director I have worked with.

Shailesh Sreedharan

Senior Manager, Publicis Sapient

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