Logitech – Worklife Upgraded

Logitech needed to raise awareness across EMEA to continue to grow their sales from people improving their home office setup, despite the opening up of lockdowns. A desk inside a van, a home office that’s practically a nature reserve or a desk on the beach. By asking people around the world to share their setup, #WorkLifeUpgraded shows us how inventive people are when it comes to their setups. Led by 100+ influencers we created content around upgrading your worklife with better tools to do the job.

Client: Logitech EMEA
Studio: Manifest
Role: Creative Director

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We asked 100+ creators to create content in their own style to explore their work, what it means to them and how Logitech helps you to create better

01-lex
02-faya
03-ray
08-xuan
05-lino
06-may
04-nastya
13-jemma

With their submissions we edited a short film combining creator content from around the world for the launch of the campaign

To support local marketing teams with a wide range of needs, we created over 125 assets across 6 audience segments of varying lengths for every stage of the customer journey optimised for a wide range of ad units.

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BAN-047-Digital-Awareness-Skyscraper-banner-Productivity
BAN-002-Digital-Awareness-Skyscraper-banner-Creativity-Mac
BAN-011-Digital-Awareness-Skyscraper-banner-Wellbeing
BAN-029-Digital-Awareness-Skyscraper-banner-Style
BAN-033-Digital-Consideration-MPU-banner-Style
BAN-012-Digital-Awareness-MPU-banner-Wellbeing
BAN-039-Digital-Awareness-MPU-banner-Freedom

Our creator community shared their own content with their audiences.

alex
chris-do
faya
hui
julia
karen

Our intuitive content hub hosted pro tips from our creators

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Outcome

134 M

reach

26.6 M

video views

1.4 M

engagements

47.6 K

clickthroughs

3.2%

average engagement rate

Let's collaborate

Based in London
LinkedIn: /chomoi
Twitter: @chomoi

 

© Chomoi Picho-Owiny 2022