Your desk doesn't need to be boring

Worklife Upgraded

Logitech

A desk inside a van, a home office that’s practically a nature reserve or the ocean as your workplace.

During the Pandemic creatives all over the world were ditching their boring desks and seriously upgrading their kit. We helped Logitech shine a light on all this creativity and encourage people to upgrade their creative setup.

Logitech needed to raise awareness across EMEA to continue to grow their sales from people improving their home office setup, despite the opening up of lockdowns. 

By asking people around the world to share their setup, #WorkLifeUpgraded shows us how inventive people are when it comes to their setups. Led by 100+ influencers we created content around upgrading your worklife with better tools to do the job.

We asked 100+ creators from 22 countries to show us their desk setups, explore their work, what it means to them and how Logitech helps you to create better, and to share their story with the world.

The vast amount of content created serves as a window into how people across the world create in their own personal space or unique style.

With their submissions we edited a short film combining creator content from around the world for the launch of the campaign.

A global influencer brief and marketing toolkit provided consistency of message throughout.

Outcome

Chomoi Picho-Owiny
Creative Direction

© Chomoi Picho-Owiny 2025