Reaching discerning travellers with authentic storytelling
Rimowa were looking to be at the forefront of culture, reach new discerning travellers or put simply be the most interesting person in the room. As part of their Never Still campaign platform, we told the stories of New York nomads Rujeko Hockley co-curator of the Whitney Museum of American Art, Robert Hammond founder of the High Line, and urban farmer Wen-Jay Ying.
Client: Rimowa
Studio: The New York Times
Role: Global Creative Director
Outcome
- 29 M total impressions
- 67 K page views
- 7.15% average CTR on social
Page views
Total impressions
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