Gousto – Flavour discovery via your DNA

Half of Brits would feel more excited to try new flavours, but need a little prompt or compelling reason to do so. DNA dishes promoted flavour discovery by connecting you to your food heritage through a DNA test. Fronted by Professor Green and AJ Odudu, they were matched with the findings of their own ancestry to a recipe from Gousto. People could then order a limited edition DNA dishes testing kit. They sold out in just 8 minutes! These confident and adventurous cooks could then explore foods from all over the world via our online cookbook and match their own ancestry with new dishes.

Client: Gousto
Studio: Manifest
Role: Creative Director

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Outcome

1Bn+ editorial reach
88% share of voice
144 minutes of airtime
102 pieces of media coverage

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