Chomoi-IMG-1024×768-1

I strive to make work that matters.

LSN Global once said my work for Unilever Walls Ice Cream was a “great example” and “entertaining”.

Design week called my background in digital “key”.

Heather Baron–Gracie called my spraycan art “amazing” whilst YouTube user Gelaos5753 said it was “edgy as f*ck”.

Known for their journalistic rigour, Business Insider listed me as one of the “50 Sexiest Advertising Executives Alive”, Mashable said the Meta work was “a step forward, with a myriad of steps to go”, and Logo Lounge said of my work for Hope not Hate that it was “easy to understand”.

I've spent over two decades in the creative industry, saving joke press clippings leading teams, understanding user behaviour, tracking changes in culture and crafting impactful creative for the world’s best brands - Google, Nike, Burberry, Meta, Netflix, Red Bull.

Proudest moments:

‘The Boob Life’ which picked up The Drum Grand Prix and was rated one of the Top 15 ads in 2021 by Campaign magazine, landing write-ups in The New York Times, Vogue, and Grazia and - most importantly - destigmatising infant feeding choices for women.

Directing work featuring emerging talent like Kojey Radical and Zara McFarlane, to household names James Corden, Matt Smith, Nick Grimshaw, and Paloma Faith.

Creating art for punk pop band Pale Waves music video.

Being invited back to judge D&AD and The Drum Awards five times, including as Jury President.

Essential reading:

I once stood in a meeting room in a car showroom in Brentford while James Corden got dressed.

I have been on the telly. Twice.

A creative agency in another market said of an early concept for The Boob Life that they had an visceral (not in a good way) reaction. Thank God for our UK client.

Pronounce my name like “Ch-moy” contracting the first “o”, unlike my history teacher Mr Orme who always stressed the first “o” or the Uber voice that always says “Drop off ChOmoi”. Can’t unhear it.  Or just have a go. I won’t be offended.

I moonlight as an AI Prompt Engineer for Google.

Despite what you may hear, I am not a comic nor a writer.

Nor am I Chợ Mới, a district in Vietnam.

Experience:

  • Freelance Creative Director, We Are Social, Bros&Co, Venture Video, Clash, Thirst since September 2021
  • AI Prompt Engineer, Google since November 2023
  • Global Creative Director at Manifest London 2020 – 2021
  • Global Creative Director at The New York Times London 2018 – 2020
  • Creative Director, UK at Blue State (WPP) London 2016 – 2018
  • Freelance Creative Director 2014 – 2016
  • Freelance Creative Director at Ogilvy London 2014
  • Creative Director UK at Holler (part of Leo Burnett) London 2013 – 2014
  • Creative Director at Grey POSSIBLE London 2012 – 2013
  • Freelance Creative Lead at AKQA London 2012
  • Freelance Creative Director at Analog Folk London 2012
  • Creative Director at MSL (Publicis Groupe) London 2011 – 2012
  • Associate Creative Director at Publicis Sapient London 2010 – 2012
  • Senior Art Director at Publicis Sapient London 2009 – 2010

Press

Vogue
The Independent
Fastcompany
Chomoi-Agency-Client-Logo-800x400px-The-New-York-Times
PR Week
LSN Global
DesignWeek
Campaign

Awards

As a senior creative and as a head of department, I have been pivotal to, and lead the creative work that has won the following:

SABRE
2x WINNER

CAMPAIGN BRAND FILM AWARDS
1x Winner

PR WEEK
2x WINNER

THE DRUM
5x WINNER

CREATIVE MOMENT
2x WINNER

PROLIFIC NORTH
1x WINNER

BERLIN COMMERCIAL FILM FESTIVAL
1x WINNER

SHOTS
1x WINNER

PRMOMENT
1x GOLD

BRITISH MEDIA AWARDS
1x SILVER

OMMA
1x WINNER

DIGIDAY
1x WINNER

M&M GLOBAL
1x WINNER

LOVIE
1x SILVER
1x PEOPLE’S CHOICE

DIGITAL IMPACT AWARDS
1x BRONZE

RAD
1x WINNER

SXSW
1x WINNER

CAMPAIGN BIG
1x SILVER

REVOLUTION
1x WINNER

ECONSULTANCY
1x WINNER

LIA
1x BRONZE

CANNES LIONS
1x BRONZE

IAB MIXX
1x GOLD

W3
1x SILVER

EUROBEST
1x SILVER

MITX
3x WINNER

DIGITAL OUT-OF-HOME AWARDS
1x WINNER

MEDIA AWARDS
1x WINNER

UNILEVER GLOBAL MARKETING AWARDS
1x GOLD

BASF INNOVATION & TECHNOLOGY AWARDS
1x WINNER

Adhacker

Every Wednesday I share the best in creative, tools, resources, updates and crucially real insights on how the top 1% of creatives think.

Adhacker Promo - Email newsletter by Chomoi Picho-Owiny

Work

Thoughts

Testimonials

Dream to work with

There is only one word for Chomoi. PHENOMENAL. I LOVED working with this man. He’s creative gold. Absolutely brilliant and a dream to work with. He’s just great.

Lucy Witts

Senior Producer, Venture Video

A great inspiration

I had the pleasure of working with Chomoi and and it was great to see such a passionate and articulate creative director in action. He was a great inspiration to the team, a true professional.

Mandy Chan

Senior Interaction Designer, Google

A valuable mentor for me

Chomoi is a highly skilled and passionate creative director. I thoroughly enjoyed and learnt a great deal during our time working together... He is a person who champions creative thinking, has excellent presentation skills that are effective when communicating with clients and the wider team. Chomoi was also a valuable mentor for me, sharing his knowledge in the interests of seeing me succeed.

Fernando Lobina

Senior Designer, AKQA

A true inspiration

Chomoi is a true inspiration. His ideation is innovative. His mentoring is invaluable. I will take so much away from working alongside someone with such an abundance of experience.

Amber Howe

Design Lead, IBM Expert Labs

I’d jump at the chance to work with him again

Chomoi was always driven towards creating the best possible work we could. He's an inspiring mentor, and I'd jump at the chance to work with him again.

Eleanor Nugent

Creative Director, Warner Bros.

Genuine creative talent

Chomoi is insightful, passionate and a genuine creative talent. He is an absolute pleasure to work with and you can always rely on Chomoi to come up with strong creative work to be proud of at every meeting. I miss working with him and recommend him extremely highly!

Maggie Lonergan

CEO, Publicis Emil

A rare breed

Chomoi was an inspiration. He created solutions that clients loved, users understood, all the while focusing on the bottom line of the business. His innovative style always pushed projects further than the brief. A rare breed of Creative Director.

Hitesh Supeda

Senior Experience Designer, Habitat

An inspiring professional

He's simply an inspiring professional and a great leader. He always strives to reach creativity excellence with a smile on.

Sara Simoncini

Art Director, Sapient

Visionary and out of the box

His presentation style is extremely consultative and collaborative. He always had the end user in the centre and spun ideas that were visionary and out of the box.

Pawan Udernani

Senior Director, Publicis Sapient

His greatest forte is to contantly question key fundamentals of what’s being delivered

Highly conceptual and always hands on, Chomoi has been a storm of inspiration in every project I've worked with him. He is also quite a connoisseur of fine dining and boutique hotels.

Daisoo Lee

Creative Director, Sky

Innovative ideas

Chomoi has the ability to grasp the business need of the client, understand what the brand stands for and come up with original innovative ideas to solve the clients business problems - quicker than any other creative director I have worked with.

Shailesh Sreedharan

Senior Manager, Publicis Sapient

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