THROUGH THE EYES OF A CHILD

First TV Advert for Skyscanner

SKYSCANNER

People hate hidden booking fees and last minute extras added to their bill when they go searching online for travel deals. Skyscanner takes a transparent position on this and doesn’t add any extra fees. It’s one of the best features about the service.

Children see the world around them with limitless and unhindered wonder, with a sense of ease, fairness and simplicity that tends to disappear as we enter adulthood. It felt fitting to use this to express Skyscanner’s core belief that travel should be as simple, fair and honest.

I worked with actor Matt Smith (The Crown, Dr Who) for the ad’s voiceover, with MOBO nominated jazz singer Zara McFarlane for a re-arrangement of “If I could see the world through your eyes’ for the soundtrack.

The ad was accompanied by an outdoor and digital campaign.

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Studio: Leo Burnett Holler / Creative Direction: Chomoi Picho-Owiny

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Chomoi Picho-Owiny
Creative Direction

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There is only one word for Chomoi. PHENOMENAL. A dream to work with.

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Senior Producer, Venture Video

A passionate and articulate creative director. He was a great inspiration to the team.

Mandy Chan

Senior Interaction Designer, Google

A highly skilled and passionate creative director. A valuable mentor for me.

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Senior Designer, AKQA

Chomoi is a true inspiration. I will take so much away from working alongside someone with such an abundance of experience.

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Design Lead, IBM Expert Labs

An inspiring mentor, and I'd jump at the chance to work with him again.

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Creative Director, Warner Bros.

Insightful, passionate and a genuine creative talent

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CEO, Publicis Emil

A rare breed of Creative Director.

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Senior Experience Designer, Habitat

He's simply an inspiring professional and a great leader. He always strives to reach creativity excellence with a smile on.

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Art Director, Sapient

Extremely consultative and collaborative, his ideas were visionary and out of the box.

Pawan Udernani

Senior Director, Publicis Sapient

Highly conceptual and always hands on, Chomoi has been a storm of inspiration in every project I've worked with him.

Daisoo Lee

Creative Director, Sky

Chomoi has the ability to come up with original innovative ideas quicker than any other creative director I have worked with.

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Senior Manager, Publicis Sapient

© Chomoi Picho-Owiny 2025