THROUGH THE EYES OF A CHILD

First TV Advert for Skyscanner

SKYSCANNER

People hate hidden booking fees and last minute extras added to their bill when they go searching online for travel deals. Skyscanner takes a transparent position on this and doesn’t add any extra fees. It’s one of the best features about the service.

Children see the world around them with limitless and unhindered wonder, with a sense of ease, fairness and simplicity that tends to disappear as we enter adulthood. It felt fitting to use this to express Skyscanner’s core belief that travel should be as simple, fair and honest.

I worked with actor Matt Smith (The Crown, Dr Who) for the ad’s voiceover, with MOBO nominated jazz singer Zara McFarlane for a re-arrangement of “If I could see the world through your eyes’ for the soundtrack.

The ad was accompanied by an outdoor and digital campaign.

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Studio: Leo Burnett Holler / Creative Direction: Chomoi Picho-Owiny

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Chomoi Picho-Owiny
Creative Direction

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