Make change happen.
Hello. I’m Chomoi, an ex-New York Times, WPP, PublicisGroup Creative Director in London, freelancing with agencies + clients
Select Projects
Highlights Reel 2024
Sneakers 002
Midjourney v6.0 alpha test -
Generative design series
My work leans towards innovation and change, with a focus on AI, extended reality, design, technology, fashion, entertainment, food & drink, automotive, and contemporary art
Sneakers 001
xxxx – Generative design series
Queens of the Metaverse
A huge, painful, first-ever mixed-reality drag runway show at 180 Strand, London - Meta
History of Us
History ain’t boring, if you tart it up - Google
Humans 002
Exploring our relationship with augmentation – Midjourney v6.0 alpha test
Culture Cues
Taking recognisable visual cues to their limit - Generative design series
Technology 002
Pushing AI to it's limits – Generative design series
Complex Graff
xxxx – Midjourney v6.0 alpha test
My social strategies refine the complex into simple, entertaining experiences
Spill the Milk
Bring it to the trolls – Tommee Tippee
Shine Bright
Giving young creatives a boost – vitamin water
Swim Stories
Changing perceptions on social – Speedo
A Case of the Whys
Encouraging young girls to explore STEM subjects – Netflix x Moonbug
I raise the profile of agencies, clients, and industry issues
Genie School Of... 2023
Mentor
The Drum Content Awards 2022
Judge
Digital City Live 2021
Host
Contagious 2021
Interview
The Drum Content Awards 2021
Judge
Bloom & Wild 2020
Panellist
IAB Zurich 2019
Keynote Speaker
Experience Haus 2019
Panellist
D&AD New Blood 2018
Jury president
FastCo Design 2017
Interview
D&AD New Blood 2016
Mentor
D&AD New Blood 2016
Judge
SCA 2.0 2016
Speaker
D&AD 2014
Judge
I create design-forward content on a number of different platforms and topics
Design. Advertising. AI.
Visual reference with over 25k items
Unreality Labs
Generative design playground
Storyflo
Content at scale with Notion
Craft
Curated design destinations
See all work
More about me
Let’s chat. If you have a creative, strategy or design need, do get in touch – Thanks.
Chomoi Picho-Owiny
Creative Direction
Get Work in Progress (WIP) to your inbox, your download of culture, art + AI
There is only one word for Chomoi. PHENOMENAL. A dream to work with.
Lucy Witts
A passionate and articulate creative director. He was a great inspiration to the team.
Mandy Chan
A highly skilled and passionate creative director. A valuable mentor for me.
Fernando Lobina
Chomoi is a true inspiration. I will take so much away from working alongside someone with such an abundance of experience.
Amber Howe
An inspiring mentor, and I'd jump at the chance to work with him again.
Eleanor Nugent
Insightful, passionate and a genuine creative talent
Maggie Lonergan
A rare breed of Creative Director.
Hitesh Supeda
He's simply an inspiring professional and a great leader. He always strives to reach creativity excellence with a smile on.
Sara Simoncini
Extremely consultative and collaborative, his ideas were visionary and out of the box.
Pawan Udernani
Highly conceptual and always hands on, Chomoi has been a storm of inspiration in every project I've worked with him.
Daisoo Lee
Chomoi has the ability to come up with original innovative ideas quicker than any other creative director I have worked with.
Shailesh Sreedharan
© Chomoi Picho-Owiny 2025