Chomoi is an award winning AI fluent creative director in London who's work is rooted in strategy and culture

Select work

The Boob Life
Queens of the Metaverse
Love the Spoken Word
Gousto DNA Dishes Thumb with Text Chomoi Picho-Owiny Creative Director IMG 1024x768
Swim Stories
Worklife Upgraded
Art and Technology
History of Us
Make it Pop
Do It

Select clients

  • Burberry
  • Google
  • Gousto
  • Logitech
  • Mercedes-Benz
  • Meta
  • Netflix
  • Nike
  • Red Bull
  • Rimowa

Multi-channel skillset

  • Strategy
  • Creative direction
  • Product design
  • Generative AI
  • Editorial strategy
  • Brand positioning
  • Social strategy
  • Influencer strategy

Agency experience

  • AKQA
  • Analog Folk
  • Blue State
  • Bros&Co
  • Clash Digital
  • Grey
  • Holler
  • Leo Burnett
  • Manifest
  • Ogilvy
  • Possible
  • Publicis Sapient
  • The New York Times / T Brand
  • The Smalls
  • Thirst Craft
  • Virgin Media
  • We Are Social

49 Awards

  • Campaign Audio: Best Use of Social Media, Google Pixel, 2025
  • Webby Awards, Nomination, Queens of the Metaverse, 2023
  • SABRE Awards Consumer Products, Tommee Tippee, 2022
  • SABRE Awards Marketing to Women, Tommee Tippee, 2022
  • Campaign Brand Film Awards, Tommee Tippee, 2022
  • PR Week Awards Campaign of the Year, Tommee Tippee, 2022
  • Brand Product Development, PR Week Awards, Tommee Tippee, 2022
  • The Drum Awards for Content Grand Prix, Tommee Tippee, 2021
  • The Drum Awards Best creative content idea, Tommee Tippee, 2021
  • The Drum Awards Most innovative use of content, Tommee Tippee, 2021
  • The Drum Awards for Marketing Chair Award, Tommee Tippee, 2021
  • The Drum Awards for Marketing Best branded content, Tommee Tippee, 2021
  • Creative Moment Awards branded content of the year, Tommee Tippee, 2021
  • Creative Moment Awards creative film of the year, Tommee Tippee, 2021
  • Prolific North Champions 2021 advert of the year, Tommee Tippee, 2021
  • Berlin Commercial Film Festival, Tommee Tippee, 2021
  • shots Awards EMEA, Ad of the Year Direction, Tommee Tippee, 2021
  • PRmoment Awards, Campaign of the Year, Finalist, Gousto, 2021
  • PRmoment Integrated Agency of the Year (South), Manifest, 2021
  • PRWeek International PR agency of the year, Gold, Manifest, 2021
  • BMA Editorial team of the year, Silver, T Brand, 2019
  • OMMA Best Custom Advertising, UBS, 2019
  • Digiday Best Custom Advertising, UBS, 2019
  • M&M Global Awards Content Studio of the Year, T Brand Studio, 2018
  • Lovie Awards Silver, Hope not Hate website, 2017
  • Lovie Awards People’s Choice, Hope not Hate website, 2017
  • Transform Awards, Best Visual Identity by a Charity, Hope not Hate, 2017
  • Webby Awards, Nomination, Red Bull Epecuén, 2015
  • Digital Impact Award, Bronze, BT Corporate Report, 2014
  • The Chip Shop Awards, Nomination, Spunk ESPN, 2013
  • The RAD Awards, Team GSK, 2013
  • SXSW Interactive Awards, Unilever, 2011
  • Revolution Awards, Unilever, 2011
  • Econsultancy Innovation Awards, Unilever, 2011
  • Cannes Lions, Bronze Cyber Lion, Unilever, 2010
  • Campaign Big Awards Digital, Silver, Unilever, 2010
  • Campaign Big Awards Direct, Silver, Unilever, 2010
  • LIA, Bronze, Unilever, 2010
  • IAB Mixx awards, Gold, Unilever, 2010
  • W3 Awards, Silver, Unilever, 2010
  • Eurobest, Silver, Unilever, 2010
  • MITX Awards, Best of show, Unilever, 2010
  • MITX Awards, Best use of technology, Unilever, 2010
  • MITX Awards, Technology best of show, Unilever, 2010
  • Digital Out-of-Home Awards, Unilever, 2010
  • Media Awards, Unilever, 2010
  • Unilever Global Marketing Award, Gold, Unilever, 2010
  • Design Week, shortlist, Unilever, 2010
  • BASF Innovation & Technology Award, 1998

Words

Chomoi Picho-Owiny
Creative Direction

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There is only one word for Chomoi. PHENOMENAL. A dream to work with.

Lucy Witts

Senior Producer, Venture Video

A passionate and articulate creative director. He was a great inspiration to the team.

Mandy Chan

Senior Interaction Designer, Google

A highly skilled and passionate creative director. A valuable mentor for me.

Fernando Lobina

Senior Designer, AKQA

Chomoi is a true inspiration. I will take so much away from working alongside someone with such an abundance of experience.

Amber Howe

Design Lead, IBM Expert Labs

An inspiring mentor, and I'd jump at the chance to work with him again.

Eleanor Nugent

Creative Director, Warner Bros.

Insightful, passionate and a genuine creative talent

Maggie Lonergan

CEO, Publicis Emil

A rare breed of Creative Director.

Hitesh Supeda

Senior Experience Designer, Habitat

He's simply an inspiring professional and a great leader. He always strives to reach creativity excellence with a smile on.

Sara Simoncini

Art Director, Sapient

Extremely consultative and collaborative, his ideas were visionary and out of the box.

Pawan Udernani

Senior Director, Publicis Sapient

Highly conceptual and always hands on, Chomoi has been a storm of inspiration in every project I've worked with him.

Daisoo Lee

Creative Director, Sky

Chomoi has the ability to come up with original innovative ideas quicker than any other creative director I have worked with.

Shailesh Sreedharan

Senior Manager, Publicis Sapient

© Chomoi Picho-Owiny 2025