Ex-New York Times, WPP, PublicisGroup Creative in London. Hello my name is Chomoi Picho-Owiny. I am a freelance creative strategist, social creative and creative director. Here are a few of my favourite things —

I help agencies + clients navigate the chaos of social, to build brands that matter, developing joined-up campaigns to make waves in culture. I’ve done this for lots of brands including RimowaNike, Burberry, Netflix, Mulberry, Google, Meta, Rémy Cointreau and Bloomberg.

Combining a deep understanding of human behaviour and an eye for cultural relevance I nurture creative output that performs in the real world

Mine (and my teams’) work has been recognised by award bodies, trade press and global media


Working across campaigns, brand strategy, brand identity and video production, seeing projects through to completion. I have wide ranging experience across multiple channels including social and extended reality

As a citizen of global culture, having lead campaigns and teams in EMEA & APAC I work seemlessly across geographical and cultural boundaries with creative agencies and direct with brands in London, New York, Paris, Glasgow, Hong Kong and beyond


20+ years experience of awards judging for D&AD and The Drum – and learnings from the world’s biggest creative networks WPP and Publicis group –  allow me to help teams grow in creative confidence


  • Consumer Products Winner, SABRE Awards EMEA, Tommee Tippee #thebooblife
  • Marketing to Women Winner, SABRE Awards EMEA, Tommee Tippee #thebooblife
  • Best branded programme, Campaign Brand Film Awards EMEA, Tommee Tippee #thebooblife
  • Campaign of the Year, PR Week Awards, Tommee Tippee #thebooblife
  • Brand Product Development, PR Week Awards, Tommee Tippee #thebooblife
  • The Drum Awards for Content Grand Prix, Tommee Tippee #thebooblife
  • The Drum Awards for Content Best creative content idea using video, Tommee Tippee #thebooblife
  • The Drum Awards for Content Most innovative or creative use of content, Tommee Tippee #thebooblife
  • The Drum Awards for Marketing Chair Award, Tommee Tippee #thebooblife
  • The Drum Awards for Marketing Best branded content, Tommee Tippee #thebooblife
  • Creative Moment Awards branded content of the year, Tommee Tippee #thebooblife
  • Creative Moment Awards creative film of the year, Tommee Tippee #thebooblife
  • Prolific North Champions 2021 advert of the year, Tommee Tippee #thebooblife
  • Commercials and branded content - short, Berlin Commercial Film Festival, Tommee Tippee #thebooblife
  • shots Awards EMEA, Ad of the Year: Direction Up to and including 60-seconds, Tommee Tippee #thebooblife
  • International PR agency of the year, Gold, Manifest
  • BMA Editorial team of the year, Silver, T Brand, The New York Times
  • OMMA Best Custom Advertising, UBS Sustainable Investment campaign
  • Digiday Best Custom Advertising, UBS Sustainable Investment campaign
  • M&M Global Awards Content Studio of the Year, T Brand, The New York Times
  • Lovie Awards Silver, Hope not Hate website
  • Lovie Awards People’s Choice, Hope not Hate website
  • Webby Awards, Nomination, Red Bull Epecuén
  • Digital Impact Award, Bronze, BT Corporate Report
  • The Chip Shop Awards, Nomination, Spunk ESPN
  • The RAD Awards, Team GSK
  • SXSW Interactive Awards, Unilever Share Happy
  • Revolution Awards, Unilever Share Happy
  • Econsultancy Innovation Awards, Unilever Share Happy
  • Cannes Lions, Bronze Cyber Lion, Unilever Share Happy
  • Campaign Big Awards Digital, Silver, Unilever Share Happy
  • Campaign Big Awards Direct, Silver, Unilever Share Happy
  • LIA, Bronze, Unilever Share Happy
  • IAB Mixx awards, Gold, Unilever Share Happy
  • W3 Awards, Silver, Share Happy Unilever
  • Eurobest, Silve, Unilever Share Happy
  • MITX Awards, Best of show, Unilever Share Happy
  • MITX Awards, Best use of technology, Unilever Share Happy
  • MITX Awards, Technology best of show, Unilever Share Happy
  • Digital Out-of-Home Awards, Unilever Share Happy
  • Media Awards, Unilever Share Happy
  • Unilever Global Marketing Award, Gold, Unilever Share Happy
  • Design Week, shortlist, Unilever Share Happy
  • BASF Innovation & Technology Award

Press, talks, mentoring, judging

  • The Drum Content Awards Judge, 2023
    The Drum Content Awards Judge, 2022
  • "The Art of Culture Jacking", talk, Incite
    The Drum Content Awards Judge, 2021
  • Bloom & Wild diversity panel
  • Creative Brief BITE "If we take labels off, tear down silos and listen to one another, true change becomes not only possible, but a way to define your brand in a noisy world."
  • Experience Haus + Matter of Form “Brand Strategy in a Digital Age” panel
  • IAB Content Day Keynote: “Creating Change with Content”
  • D&AD New Blood Awards Hasbro Jury President
  • FastCompany “This New Branding Is Designed To Jump-Start An Anti-Hate Movement”
  • DesignWeek “UKIP’s new logo: “At least the pound sign was more honest”
  • DesignWeek “Don’t presume clients know how this design lark is done”: designers’ most challenging clients”
  • DesignWeek “General election 2017: a look at UK political campaign designs”
  • FastCo. Design “How One Design Firm Is Tackling Extremism In The U.K.”
  • D&AD New Blood & UAL mentor
  • D&AD New Blood DesignBridge Awards jury
  • SCA 2.0 Speaking engagement: “Change something”
  • Workshop: “It starts with the customer” Ignite.
  • Webinar: “Customer experience” BrightTalk.
  • D&AD Professional Mobile Marketing Awards jury
  • SCA 2.0 mentor
  • Business Insider “These Are The 50 Sexiest Advertising Executives Alive” (jokes?!)
  • Digital Creativity Publication: “The integration of theory and practice in teaching designing for the screen”, with M. C. Dyson)

“There is only one word for Chomoi. PHENOMENAL. I LOVED working with this man. He's creative gold. Absolutely brilliant and a dream to work with. I don't want to promote him too much because then he won't be available for me. ;-P He's just great.”

Lucy Witts, Senior Producer

“Chomoi is a highly skilled and passionate creative director. I thoroughly enjoyed and learnt a great deal during out time working together... He is a person who champions creative thinking, has excellent presentation skills that are effective when communicating with clients and the wider team. Chomoi was also a valuable mentor for me, sharing his knowledge and experiences in the interests of seeing me succeed.”

Fernando Lobina, Senior Designer

“Chomoi is insightful, passionate and a genuine creative talent. He is an absolute pleasure to work with and you can always rely on Chomoi to come up with strong creative work to be proud of at every meeting. He always does whatever it takes to ensure that the work is polished. He has real attention to detail and is very collaborative in how he works, ensuring regular team reviews and gives great guidance to his creative team. He presents with real passion and confidence, skillfully articulating the creative idea and rationale. I miss working with him and recommend him extremely highly!”

Maggie Lonergan, CEO
Publicis Emil

“I had the pleasure of working with Chomoi and and it was great to see such a passionate and articulate creative director in action. He was a great inspiration to the team, a true professional.”

Mandy Chan, Interaction Designer

“Chomoi is a true inspiration. His ideation is innovative. His mentoring is invaluable. His management is motivating. I will take so much away from working alongside someone with such an abundance of experience. I truly hope to be in the fortunate position to learn from Chomoi again one day.”

Amber Howe, Design Lead
IBM Garage

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