I’m Chomoi, a creative director and D&AD New Blood 2024 Jury President in London. My work is rooted in strategy and culture. I strive to make work that matters.

Select projects

The Boob Life
Queens of the Metaverse
Love the Spoken Word
Gousto DNA Dishes Thumb with Text Chomoi Picho-Owiny Creative Director IMG 1024x768
Swim Stories
Worklife Upgraded
Art and Technology
History of Us
Make it Pop
Do It

Select clients

  • Burberry
  • Google
  • Gousto
  • Logitech
  • Mercedes-Benz
  • Meta
  • Netflix
  • Nike
  • Red Bull
  • Rimowa

Multi-channel skillset

  • Strategy
  • Creative direction
  • Product design
  • Generative AI
  • Editorial strategy
  • Brand positioning
  • Social strategy
  • Influencer strategy

Extensive agency experience

  • AKQA
  • Analog Folk
  • Blue State
  • Bros&Co
  • Clash Digital
  • Grey
  • Holler
  • Leo Burnett
  • Manifest
  • Ogilvy
  • Possible
  • Publicis Sapient
  • The New York Times / T Brand
  • The Smalls
  • Thirst Craft
  • Virgin Media
  • We Are Social

Creative leadership

I deliver change, and have been guiding creative teams to make great creative work for over 20 years. I've helped studios like Manifest, Blue State, The Smalls, Venture Video, and The New York Times stand out and in turn, attract creatives and clients who want to do bold creative work in consumer products, luxury, and food and drinks.

Creative Leadership The New York Times IAB Zurich Chomoi Picho-Owiny Creative Director Speaker 1024x768-Interview

40+ awards

  • SABRE Awards EMEA, Consumer Products, Winner, Tommee Tippee The Boob Life, 2022

  • SABRE Awards EMEA, Marketing to Women, Winner, Tommee Tippee The Boob Life, 2022

  • Campaign Brand Film Awards EMEA, Best branded programme, Winner, Tommee Tippee The Boob Life, 2022

  • PR Week Awards, Campaign of the Year, Winner, Tommee Tippee The Boob Life, 2022

  • PR Week Awards, Brand Product Development, Winner, Tommee Tippee The Boob Life, 2022

  • The Drum Awards for Content, Grand Prix, Winner, Tommee Tippee The Boob Life, 2021

  • The Drum Awards for Content, Best creative content idea using video, Winner, Tommee Tippee The Boob Life, 2021

  • The Drum Awards for Content, Most innovative or creative use of content, Winner, Tommee Tippee The Boob Life, 2021

  • The Drum Awards for Marketing, Chair Award, Winner, Tommee Tippee The Boob Life, 2021

  • The Drum Awards for Marketing, Best Branded content, Winner, Tommee Tippee The Boob Life, 2021

  • Creative Moment Awards, Branded Content of the Year, Winner, Tommee Tippee The Boob Life, 2021

  • Creative Moment Awards, Creative Film of the Year, Winner, Tommee Tippee The Boob Life, 2021

  • Prolific North Champions 2021, Advert of the Year, Winner, Tommee Tippee The Boob Life, 2021

  • Berlin Commercial Film Festival, Commercials and branded content - short, Winner, Tommee Tippee The Boob Life, 2021

  • shots Awards EMEA 2021, Ad of the Year: Direction Up to and including 60-seconds, Winner, Tommee Tippee The Boob Life, 2021

  • PRmoment Awards, Integrated Communications Campaign of the Year, Finalist, Gousto DNA Dishes, 2021

  • PR Moment, Integrated Agency of the Year (South), Gold, Manifest London, 2020

  • British Media Awards, Editorial Team of the Year, Silver, T Brand Studio, 2019

  • OMMA, Best Custom Advertising, Winner, UBS "Are you investing in what matters to you?", 2019

  • Digiday Awards, Best Custom Advertising Campaign, Winner, UBS "Are you investing in what matters to you?", 2019

  • M&M Global Awards, Special Award – Content Creator of the Year, Winner, T Brand Studio, 2018

  • Transform awards, Best visual identity by a charity, NGO or non-profit, Highly Commended, Hope not Hate, 2017

  • Lovie awards, Best Design – Functional (Websites), Silver, Hope not Hate, 2017

  • Lovie awards, Best Design – Functional (Websites), People's Choice, Hope not Hate, 2017

  • Webby Awards, Nomination, Red Bull Epecuén, 2014
    Digital Impact Award, Bronze, BT Corporate Report, 2014

  • The Chip Shop Awards, Nomination, Spunk ESPN, 2013
    The RAD Awards, Winner, Team GSK, 2013

  • SXSW Interactive Awards, Winner, Unilever Share Happy, 2011
    Revolution Awards, Winner, Unilever Share Happy, 2011

  • Econsultancy Innovation Awards, Winner, Unilever Share Happy, 2011

  • Cannes Lions, Cyber, Bronze, Unilever Share Happy, 2010

  • Campaign Big Awards, Digital, Silver, Unilever Share Happy, 2010

  • Campaign Big Awards, Direct, Silver, Unilever Share Happy, 2010

  • LIA Awards, Bronze, Unilever Share Happy, 2010

  • IAB Mixx Awards, Gold, Unilever Share Happy, 2010

  • W3 Awards, Silver, Unilever Share Happy, 2010

  • Eurobest Awards, Silver, Unilever Share Happy, 2010

  • MITX Awards, Best of Show, Unilever Share Happy, 2010

  • MITX Awards, Best use of Technology, Unilever Share Happy, 2010

  • MITX Awards, Technology Best of Show, Unilever Share Happy, 2010

  • Digital Out-of-Home Awards, Unilever Share Happy, 2010

  • Media Awards, Unilever Share Happy, 2010

  • Unilever Global Marketing Award, Gold, Unilever Share Happy, 2010

  • Design Week Awards, Shortlist, Unilever Share Happy, 2010

  • BASF Innovation & Technology Awards, Winner, 1998

Awards judging + mentoring

  • Genie School Of… Mentor, 2023

  • The Drum Content Awards Judge, 2022

  • The Drum Content Awards Judge, 2021

  • D&AD New Blood Awards Hasbro Jury President 2018

  • D&AD New Blood Mentor, 2016

  • D&AD New Blood DesignBridge Judge, 2016

  • SCA 2.0 Mentor, 2016

  • D&AD Mobile Marketing Judge, 2014

Speaking

  • Global University Systems, Speaker, 2022

  • Digital City Live, Host, 2021

  • Contagious, Interview, 2021
  • Bloom & Wild, Panellist, 2020
  • IAB Zurich, Keynote Speaker, 2019
  • Experience Haus, Panellist, 2019
  • SCA 2.0, Speaker, 2016
Creative Leadership The New York Times Digital City Festival Manchester Live Host Chomoi Picho-Owiny Creative Director Speaker 1024x768

Invited to host a panel discussing The Boob Life campaign at Digital City Live, Manchester, 2021

Creative Leadership The New York Times IAB Zurich 2 Chomoi Picho-Owiny Creative Director Speaker 1024x768-Interview

Invited to deliver a keynote talk focusing on how The New York Times produces content that can change the world, IAB Zurich, 2019 

Creative Leadership The New York Times Matter of Form Experience Haus Panel Chomoi Picho-Owiny Creative Director Panellist 1024x768

Invited as a panellist, discussing the relevance of branding in today's landscape, Matter of Form, London, 2019

Thoughts

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Work

Thoughts

Testimonials

Dream to work with

There is only one word for Chomoi. PHENOMENAL. I LOVED working with this man. He’s creative gold. Absolutely brilliant and a dream to work with. He’s just great.

Lucy Witts

Senior Producer, Venture Video

A great inspiration

I had the pleasure of working with Chomoi and and it was great to see such a passionate and articulate creative director in action. He was a great inspiration to the team, a true professional.

Mandy Chan

Senior Interaction Designer, Google

A valuable mentor for me

Chomoi is a highly skilled and passionate creative director. I thoroughly enjoyed and learnt a great deal during our time working together... He is a person who champions creative thinking, has excellent presentation skills that are effective when communicating with clients and the wider team. Chomoi was also a valuable mentor for me, sharing his knowledge in the interests of seeing me succeed.

Fernando Lobina

Senior Designer, AKQA

A true inspiration

Chomoi is a true inspiration. His ideation is innovative. His mentoring is invaluable. I will take so much away from working alongside someone with such an abundance of experience.

Amber Howe

Design Lead, IBM Expert Labs

I’d jump at the chance to work with him again

Chomoi was always driven towards creating the best possible work we could. He's an inspiring mentor, and I'd jump at the chance to work with him again.

Eleanor Nugent

Creative Director, Warner Bros.

Genuine creative talent

Chomoi is insightful, passionate and a genuine creative talent. He is an absolute pleasure to work with and you can always rely on Chomoi to come up with strong creative work to be proud of at every meeting. I miss working with him and recommend him extremely highly!

Maggie Lonergan

CEO, Publicis Emil

A rare breed

Chomoi was an inspiration. He created solutions that clients loved, users understood, all the while focusing on the bottom line of the business. His innovative style always pushed projects further than the brief. A rare breed of Creative Director.

Hitesh Supeda

Senior Experience Designer, Habitat

An inspiring professional

He's simply an inspiring professional and a great leader. He always strives to reach creativity excellence with a smile on.

Sara Simoncini

Art Director, Sapient

Visionary and out of the box

His presentation style is extremely consultative and collaborative. He always had the end user in the centre and spun ideas that were visionary and out of the box.

Pawan Udernani

Senior Director, Publicis Sapient

His greatest forte is to contantly question key fundamentals of what’s being delivered

Highly conceptual and always hands on, Chomoi has been a storm of inspiration in every project I've worked with him. He is also quite a connoisseur of fine dining and boutique hotels.

Daisoo Lee

Creative Director, Sky

Innovative ideas

Chomoi has the ability to grasp the business need of the client, understand what the brand stands for and come up with original innovative ideas to solve the clients business problems - quicker than any other creative director I have worked with.

Shailesh Sreedharan

Senior Manager, Publicis Sapient

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