Award-winning creative director in London – Ex New York Times, WPP, Publicis Groupe, Virgin. Having worked for The New York Times and top 100 agencies at both WPP and Publicis Groupe, Chomoi has helped organisations change at a strategic level and has been lucky enough to work with brands such as Nike, Google, Red Bull, Netflix, Burberry and LogitechCurrently open to new collaborations.

Work featured in:


Social campaign, influencer & PR activation


Influencer campaign


Social campaign & media partnership

20+ years experience leading creative teams to build brands that connect with culture on any platform –

UBS x The New York Times – Are you Investing in What Matters to You?


The McCallan x The New York Times – The Macallan Conversations

Client experience

American Express Travel, Audemars Piguet, Audi, Boucheron, Barclays, Bloomberg, BT, Britain’s Next Top Model, Burberry, Canon, Ford, GSK, Google, Gousto, Hugo Boss, Jura Whisky, Lacoste, Lloyds Banking Group, Logitech. L’Oreal, Max Factor, Mercedes-Benz, Mr and Mrs Smith, Netflix, NHS, Nike, PepsiCo, Red Bull, Rimowa, Skype, Skyscanner, Speedo, The Macallan, Tommee Tippee, UBS, Unilever Walls Ice Cream, UN Women, Virgin Media, Virgin Money, Visit Denmark, Vitamin Water, Vodafone

Working with creative teams at the top of their game –



  • The Drum Awards for Content Grand Prix, Tommee Tippee #thebooblife
  • The Drum Awards for Content Best creative content idea using video, Tommee Tippee #thebooblife
  • The Drum Awards for Content Most innovative or creative use of content, Tommee Tippee #thebooblife
  • The Drum Awards for Marketing Chair Award, Tommee Tippee #thebooblife
  • The Drum Awards for Marketing Best branded content, Tommee Tippee #thebooblife
  • Creative Moment Awards branded content of the year, Tommee Tippee #thebooblife
  • Creative Moment Awards creative film of the year, Tommee Tippee #thebooblife
  • Prolific North Champions 2021 advert of the year, Tommee Tippee #thebooblife
  • International PR agency of the year, Gold, Manifest
  • BMA Editorial team of the year, Silver, T Brand, The New York Times
  • OMMA Best Custom Advertising (UBS Sustainable Investment campaign)
  • Digiday Best Custom Advertising (UBS Sustainable Investment campaign)
  • M&M Global Awards Content Studio of the Year, T Brand, The New York Times
  • Lovie Awards Silver (Hope not Hate website)
  • Lovie Awards People’s Choice (Hope not Hate website)
  • Webby Awards, Nomination (Red Bull Epecuén)
  • Digital Impact Award, Bronze (BT Corporate Report)
  • The Chip Shop Awards, Nomination (Spunk ESPN)
  • The RAD Awards (Team GSK)
  • SXSW Interactive Awards (Share Happy)
  • Revolution Awards (Share Happy Unilever)
  • Econsultancy Innovation Awards (Share Happy)
  • Cannes Lions, Bronze Cyber Lion (Share Happy)
  • Campaign Big Awards Digital, Silver (Share Happy) 2010 Campaign Big Awards Direct, Silver (Share Happy)
  • LIA, Bronze (Share Happy)
  • IAB Mixx awards, Gold (Share Happy)
  • W3 Awards, Silver (Share Happy)
  • Eurobest, Silver (Share Happy)
  • MITX Awards, Best of show (Share Happy)
  • MITX Awards, Best use of technology (Share Happy) 2010 MITX Awards, Technology best of show (Share Happy)
  • Digital Out-of-Home Awards (Share Happy)
  • Media Awards (Share Happy)
  • Unilever Global Marketing Award, Gold (Share Happy)
  • Design Week, shortlist (Share Happy)
  • BASF Innovation & Technology Award (Timepiece)

Press, talks, mentoring, judging

  • The Drum Content Awards Judge, 2022
  • "The Art of Culture Jacking", talk, Incite
  • Bloom & Wild diversity panel
  • Creative Brief BITE "If we take labels off, tear down silos and listen to one another, true change becomes not only possible, but a way to define your brand in a noisy world."
  • Experience Haus + Matter of Form “Brand Strategy in a Digital Age” panel
  • IAB Content Day Keynote: “Creating Change with Content”
  • D&AD New Blood Awards Hasbro Jury President
  • FastCompany “This New Branding Is Designed To Jump-Start An Anti-Hate Movement”
  • DesignWeek “UKIP’s new logo: “At least the pound sign was more honest”
  • DesignWeek “Don’t presume clients know how this design lark is done”: designers’ most challenging clients”
  • DesignWeek “General election 2017: a look at UK political campaign designs”
  • FastCo. Design “How One Design Firm Is Tackling Extremism In The U.K.”
  • D&AD New Blood & UAL mentor
  • D&AD New Blood DesignBridge Awards jury
  • SCA 2.0 Speaking engagement: “Change something”
  • Workshop: “It starts with the customer” Ignite.
  • Webinar: “Customer experience” BrightTalk.
  • D&AD Professional Mobile Marketing Awards jury
  • SCA 2.0 mentor
  • Business Insider “These Are The 50 Sexiest Advertising Executives Alive” (jokes?!)
  • Digital Creativity Publication: “The integration of theory and practice in teaching designing for the screen”, with M. C. Dyson)

"There is only one word for Chomoi. PHENOMENAL. I LOVED working with this man. He's creative gold. Absolutely brilliant and a dream to work with. I don't want to promote him too much because then he won't be available for me. ;-P He's just great."

Lucy Witts, Senior Producer

"Chomoi is a highly skilled and passionate creative director. I thoroughly enjoyed and learnt a great deal during out time working together... He is a person who champions creative thinking, has excellent presentation skills that are effective when communicating with clients and the wider team. Chomoi was also a valuable mentor for me, sharing his knowledge and experiences in the interests of seeing me succeed."

Fernando Lobina, Senior Designer

"Chomoi is insightful, passionate and a genuine creative talent. He is an absolute pleasure to work with and you can always rely on Chomoi to come up with strong creative work to be proud of at every meeting. He always does whatever it takes to ensure that the work is polished. He has real attention to detail and is very collaborative in how he works, ensuring regular team reviews and gives great guidance to his creative team. He presents with real passion and confidence, skillfully articulating the creative idea and rationale. I miss working with him and recommend him extremely highly!"

Maggie Lonergan, CEO
Publicis Emil

"I had the pleasure of working with Chomoi and and it was great to see such a passionate and articulate creative director in action. He was a great inspiration to the team, a true professional."

Mandy Chan, Interaction Designer

"Chomoi is a true inspiration. His ideation is innovative. His mentoring is invaluable. His management is motivating. I will take so much away from working alongside someone with such an abundance of experience. I truly hope to be in the fortunate position to learn from Chomoi again one day."

Amber Howe, Design Lead
IBM Garage

Let's collaborate

Based in London
LinkedIn: /chomoi
Twitter: @chomoi


© Chomoi Picho-Owiny 2022