Telling authentic stories about swimming
Speedo is on a mission to be the number one swimwear brand in the world. To do this, they wanted to authentically represent swim culture globally through social content. Swim Stories is our content stream that takes an authentic and open look at how real people are discovering and swimming in their lives. Specifically within this content program, we created the Swimclub Spotlight series to uncover the story behind why people swim together – in an open and relateable way.
Studio: The Smalls
Role: Creative Director
We interviewed Minreet who switched careers during the Pandemic to teach others to swim. The final content was optimised for Instagram Reels.
As part of our Below the Waterline series we created joyful little cinemagraphs.
We also provided plenty of stills for Speedo's Instagram grid.
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