QUEENS OF THE METAVERSE

First-Ever Mixed Reality Drag Runway Show

META

The first-ever mixed reality drag fashion show, Queens of the Metaverse, offers a glimpse into how the LGBTQ+ creative community is using Meta technologies to inspire a new wave of creation in drag fashion.

At the immersive runway show in London, three metaverse-inspired drag looks designed using virtual reality (VR) and augmented reality (AR) technologies were revealed by Blu Hydrangea, the winner of “RuPaul’s Drag Race: UK vs. The World,” Tia Kofi, a pop music artist and star of “RuPaul’s Drag Race” Season 2, and Adam All, a world-renowned drag king.

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The three drag acts teamed up with three aspiring designers from the LGBTQ+ community on a first-of-its-kind design process. Digital fashion designers Nwora Emenike, Sal Mohammed and Christie Lau used virtual design technology, digital avatars and Horizon Workrooms to design three outfits that were then made as physical garments.

The garments were presented on the VR runway to an audience of fan-favourite British drag queens, LGBTQ+ creatives and digital creators, including the new cast of “Ru Paul’s Drag Race,” showcasing the power of collaboration in the metaverse. Each outfit also featured an alternate version that came to life through dynamic AR filters.

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The drag community has an immense presence on Meta platforms. Data shows that #DragQueen ranks in the top 1% of Instagram hashtags followed by people in the United Kingdom. Queens of the Metaverse champions self-expression, social connection, and visibility for queer communities in the virtual world just as much as in the physical world.

“Creative communities will help make the metaverse inclusive and inspiring – with the technologies underpinning it helping creatives overcome some of the barriers that might exist in the physical world, like access to studio space and raw materials. Meta’s Queens of the metaverse is a celebration of how communities can push the boundaries of creativity and social connection physically and online.”

Ineke Paulsen, Meta’s Director of EMEA Marketing

Outcome

500 million impressions
30 million reach on launch night

Coverage

Queering technology: Meta's mixed reality drag show blends VR, design and fashion

What happens when drag and the metaverse collide?

The first-ever metaverse drag show has arrived

Queer visibility is vital in all forms of entertainment – from reality TV to the metaverse

Meta backs drag style to showcase metaverse tech

Blu Hydrangea, Tia Kofi and Adam All star in Meta’s first mixed reality drag show

Meta’s Drag Race! Facebook’s parent company launches the first drag show in the metaverse

Studio: We Are Social / Creative Lead: Chomoi Picho-Owiny

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Testimonials

Dream to work with

There is only one word for Chomoi. PHENOMENAL. I LOVED working with this man. He’s creative gold. Absolutely brilliant and a dream to work with. He’s just great.

Lucy Witts

Senior Producer, Venture Video

A great inspiration

I had the pleasure of working with Chomoi and and it was great to see such a passionate and articulate creative director in action. He was a great inspiration to the team, a true professional.

Mandy Chan

Senior Interaction Designer, Google

A valuable mentor for me

Chomoi is a highly skilled and passionate creative director. I thoroughly enjoyed and learnt a great deal during our time working together... He is a person who champions creative thinking, has excellent presentation skills that are effective when communicating with clients and the wider team. Chomoi was also a valuable mentor for me, sharing his knowledge in the interests of seeing me succeed.

Fernando Lobina

Senior Designer, AKQA

A true inspiration

Chomoi is a true inspiration. His ideation is innovative. His mentoring is invaluable. I will take so much away from working alongside someone with such an abundance of experience.

Amber Howe

Design Lead, IBM Expert Labs

I’d jump at the chance to work with him again

Chomoi was always driven towards creating the best possible work we could. He's an inspiring mentor, and I'd jump at the chance to work with him again.

Eleanor Nugent

Creative Director, Warner Bros.

Genuine creative talent

Chomoi is insightful, passionate and a genuine creative talent. He is an absolute pleasure to work with and you can always rely on Chomoi to come up with strong creative work to be proud of at every meeting. I miss working with him and recommend him extremely highly!

Maggie Lonergan

CEO, Publicis Emil

A rare breed

Chomoi was an inspiration. He created solutions that clients loved, users understood, all the while focusing on the bottom line of the business. His innovative style always pushed projects further than the brief. A rare breed of Creative Director.

Hitesh Supeda

Senior Experience Designer, Habitat

An inspiring professional

He's simply an inspiring professional and a great leader. He always strives to reach creativity excellence with a smile on.

Sara Simoncini

Art Director, Sapient

Visionary and out of the box

His presentation style is extremely consultative and collaborative. He always had the end user in the centre and spun ideas that were visionary and out of the box.

Pawan Udernani

Senior Director, Publicis Sapient

His greatest forte is to contantly question key fundamentals of what’s being delivered

Highly conceptual and always hands on, Chomoi has been a storm of inspiration in every project I've worked with him. He is also quite a connoisseur of fine dining and boutique hotels.

Daisoo Lee

Creative Director, Sky

Innovative ideas

Chomoi has the ability to grasp the business need of the client, understand what the brand stands for and come up with original innovative ideas to solve the clients business problems - quicker than any other creative director I have worked with.

Shailesh Sreedharan

Senior Manager, Publicis Sapient

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