Pioneering digital fitness before it was a thing

Do It

Nike

From revolutionary footwear to digital products and services, Nike has from day one empowered athletes to reach their full potential. Today, the best way to get fit and stay fit is with a personal trainer. 

By combining Nike’s experience in athletic training with Xbox Kinect’s powerful full body sensor technology, we can now give everyone a motivating and effective personal trainer in their home for the first time.

Nike Kinect Training

Nike+ Kinect Training was one of the first digital fitness products to change that by giving everybody a personal training in their living rooms. The launch TV advert extolls the benefits, while at the same time demonstrates the technology – showing that that "Do It" is now for everyone.

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Nike Kinect Training

Studio: AKQA / Creative Lead: Chomoi Picho-Owiny

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Chomoi Picho-Owiny
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