Google x Museum Island
Currently working on a landmark project with Google Brand Studio and Google Arts & Culture designed to drive younger visitors to Museum Island Berlin. Our target audience, millennials, often feel disassociated from historic art culture. We’re developing a campaign to help them make a connection with their own experiences and uncover 6,000 years of historic art for themselves. It’s multi-territory and includes creative development, social content, media planning, influencer identification and paid media. Having developed the creative territory, activity is due to launch globally in February 2019.