Google x Museum Island

Currently working on a landmark project with Google Brand Studio and Google Arts & Culture designed to drive younger visitors to Museum Island Berlin. Our target audience, millennials, often feel disassociated from historic art culture. We’re developing a campaign to help them make a connection with their own experiences and uncover 6,000 years of historic art for themselves. It’s multi-territory and includes creative development, social content, media planning, influencer identification and paid media. Having developed the creative territory, activity is due to launch globally in February 2019.

Creative Director

Blue State Digital

2018