UNILEVER WALLS ICE CREAM
The year is 2010. The challenge: Find a new way to associate Walls Ice Cream with unadulterated happiness. Be remarkable and give it a 21st Century twist.
We created the world’s first smile-activated ice cream vending machine. Simply smile and it gives you a free ice cream. Facial recognition measures people’s smiles and allows you to share them.
Customers interact using a multi-touch screen and the interface uses stop motion animation. Our tech team hacked facial recognition software to measure people’s smiles. The machine connects to Facebook, uploads the smile and the customer get a free ice cream.
Outcome
3.5K smiles at launch
Awards
SXSW Interactive Awards, Winner
Revolution Awards, Winner
Econsultancy Innovation Awards, Winner
Cannes Lions, Cyber, Bronze
Campaign Big Awards, Digital, Silver
Campaign Big Awards, Direct, Silver
LIA Awards, Bronze
IAB Mixx Awards, Gold
W3 Awards, Silver
Eurobest Awards, Silver
MITX Awards, Best of Show
MITX Awards, Best use of Technology
MITX Awards, Technology Best of Show
Digital Out-of-Home Awards
Media Awards
Unilever Global Marketing Award, Gold
Design Week Awards, Shortlist
Studio: Publicis Sapient / Concept & Art Direction: Chomoi Picho-Owiny
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