SHINE BRIGHT STUDIO
Giving Creatives Space to Grow
VITAMINWATER
vitaminwater launched as the drink of choice among New York's style makers. But it lacked a clear role in people's lives outside of this community. Our challenge was to find that purpose and connect with people in a meaningful way. We focussed on the true creative trailblazer who works hard to make thier ambitions a reality. #ShineBright Studio launched to kickstart creative careers through mentoring and exposure at high profile gallery space the Truman Brewery.
To generate interest on social we positioned vitaminwater as the "fule for ideas" amongst designers, artists, entrepreneurs and media professionals.
We created the creative idea, core philosophy and visual identity of #ShineBright Studio centred around the key attributes creativity requires: determination, focus, reslience, and play.
#ShineBright Studio exhibited art and fashion alongside mentoring sessions from Susi Lau, Trapstar and Theo Gosselin. Aspiring creatives packed out workshops by Christopher Raybern, Rosie Wofenden, Jamal Edwards and Foxes.
We offered one creative the chance to win a place on a nine-month training programme.
Outcome
53m total impresions
- +8% belief in vitaminwater being an entrepreneurial brand
43% conversion to purchase with direct contacts
Studio: Leo Burnett Holler / Creative Direction: Chomoi Picho-Owiny / Art Direction: Nick Bygraves
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Chomoi Picho-Owiny
Creative Direction
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There is only one word for Chomoi. PHENOMENAL. A dream to work with.
Lucy Witts
A passionate and articulate creative director. He was a great inspiration to the team.
Mandy Chan
A highly skilled and passionate creative director. A valuable mentor for me.
Fernando Lobina
Chomoi is a true inspiration. I will take so much away from working alongside someone with such an abundance of experience.
Amber Howe
An inspiring mentor, and I'd jump at the chance to work with him again.
Eleanor Nugent
Insightful, passionate and a genuine creative talent
Maggie Lonergan
A rare breed of Creative Director.
Hitesh Supeda
He's simply an inspiring professional and a great leader. He always strives to reach creativity excellence with a smile on.
Sara Simoncini
Extremely consultative and collaborative, his ideas were visionary and out of the box.
Pawan Udernani
Highly conceptual and always hands on, Chomoi has been a storm of inspiration in every project I've worked with him.
Daisoo Lee
Chomoi has the ability to come up with original innovative ideas quicker than any other creative director I have worked with.
Shailesh Sreedharan
© Chomoi Picho-Owiny 2025