Artist Film Series
AUDEMARS PIGUET
Audemars Piguet wanted to increase awareness of their patronage of the arts, particularly their association with audio-visual artist and composer, Ryoji Ikeda.
Our first film brings to life Ryoji Ikeda’s mind-bending work with human data.
“We humans stand in the middle, between the microscopic and the macroscopic” – Ryoji Ikeda
The second film celebrates the Beyond Watchmaking exhibition in Tokyo, that acts as both a brand experience, and as a platform for contemporary art.
“Watchmaking is art in itself. All watchmakers are artists. It has been there for the beginning of the company” – Olivia Giuntini
The third film introduces the work of Ryoji Ikeda, Dan Holdsworth and Alexandre Joly.
“In my installations what I really like is this mix between natural sound and the sound from the watch. It’s like a live organism. It could be nature but it’s not.” – Alexandre Joly
The films lived across The New York Times online ecosystm and social channels.
Outcomes
Studio: The New York Times / Creative Direction: Chomoi Picho-Owiny
More
Tommee Tippee The Boob LifeInstagram, PR
Meta Queens of the MetaverseInstagram, AR + VR, Influencer, Talent, PR
Burberry Love the Spoken WordBrand Film, Talent, Editorial
Bloomberg Art + TechnologyYoutube, Editorial
Netflix Ada TwistYoutube, Editorial
Logitech Worklife UpgradedTikTok, Instagram, Facebook, Influencer, Advertising
Gousto DNA DishesInstagram, Talent, PR
Speedo Swim StoriesInstagram, Editorial
Rimowa Every Dent Tells a StoryBrand Photography, Editorial
You Don't Own MeCommission
UN Women Draw the LineCampaign
Dove Hair TalkEditorial, Photography, Design
Vodafone Brand IdentityBrand Identity
Popeyes Make it PopInstagram, PR
Google The History of UsSocial
Mayor of London Air PollutionAdvertising, Stunt
vitaminwater Shine Bright StudioExperiential, Film, Influencer, Social
UBS Are You Investing in What Matters to You?Editorial, Design, Advertising, Instagram, Facebook
Mulberry Audience AnalysisStrategy Report
Hope Not Hate Brand Identity and Website RelaunchBrand Identity
Ophir GinInstagram, PR
Nordic BalanceBrand strategy, Identity, Design, Photography
Mercedes-Benz CLA StorySocial, Talent, Influencer
Skyscanner Through the Eyes of a ChildTV, Advertising, Integrated, Digital
Unilever Walls Ice Cream Share HappyAR, Social
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