SWIM STORIES
Brutally Honest Stories from Real People
SPEEDO
Speedo is on a mission to be the number one swimwear brand in the world. Swim United is their global brand platform to open up swimming to everyone.
However on Instagram, they were only appealing to male, white, professional swimmers. Nothing wrong with that but they had to change the narrative in order to appeal to new audiences.
“My swimming journey started when I was about six years old, and I remember you know, going to class at school and being the only person of colour.” – Minreet Kaur
Swim Stories is a curated editorial approach that shines a spotlight on how normal people are swimming in 2022. It’s also an honest viewpoint from from diverse groups of swimmers that doesn’t shy away from uncomfortable topics.
“I’ve changed careers to help break down a taboo and teach Asian women how to swim” – Minreet Kaur
It’s a simple, repeatable narrative that Speedo could own on their social channels. We provided art direction and guidelines.
And it works. Speedo continues to add to the series.
“I had lessons at school, but I hated them. I remember I used to lie and say that I was on my period all the time so that I didn't have to get in. It’s funny looking back because now you can't get me away from the ocean, I always want to be near water.” – Rochelle Clarke
Studio: The Smalls / Creative Direction: Chomoi Picho-Owiny / Director: Anda Teglas / Account Director: Charlotte Knightley
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Adhacker
Every Wednesday I share the best in creative, tools, resources, updates and crucially real insights on how the top 1% of creatives think.
Work
Select clients
Select studios
- AKQA
- Grey
- Leo Burnett
- Manifest
- Ogilvy
- Publicis Sapient
- The New York Times
- We Are Social
Thoughts
Tools
- Live Customer Persona coming soon
- Better Describe for Midjourney coming soon
Testimonials
Dream to work with
There is only one word for Chomoi. PHENOMENAL. I LOVED working with this man. He’s creative gold. Absolutely brilliant and a dream to work with. He’s just great.
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Lucy Witts
A great inspiration
I had the pleasure of working with Chomoi and and it was great to see such a passionate and articulate creative director in action. He was a great inspiration to the team, a true professional.
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Mandy Chan
A valuable mentor for me
Chomoi is a highly skilled and passionate creative director. I thoroughly enjoyed and learnt a great deal during our time working together... He is a person who champions creative thinking, has excellent presentation skills that are effective when communicating with clients and the wider team. Chomoi was also a valuable mentor for me, sharing his knowledge in the interests of seeing me succeed.
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Fernando Lobina
A true inspiration
Chomoi is a true inspiration. His ideation is innovative. His mentoring is invaluable. I will take so much away from working alongside someone with such an abundance of experience.
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Amber Howe
I’d jump at the chance to work with him again
Chomoi was always driven towards creating the best possible work we could. He's an inspiring mentor, and I'd jump at the chance to work with him again.
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Eleanor Nugent
Genuine creative talent
Chomoi is insightful, passionate and a genuine creative talent. He is an absolute pleasure to work with and you can always rely on Chomoi to come up with strong creative work to be proud of at every meeting. I miss working with him and recommend him extremely highly!
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Maggie Lonergan
A rare breed
Chomoi was an inspiration. He created solutions that clients loved, users understood, all the while focusing on the bottom line of the business. His innovative style always pushed projects further than the brief. A rare breed of Creative Director.
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Hitesh Supeda
An inspiring professional
He's simply an inspiring professional and a great leader. He always strives to reach creativity excellence with a smile on.
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Sara Simoncini
Visionary and out of the box
His presentation style is extremely consultative and collaborative. He always had the end user in the centre and spun ideas that were visionary and out of the box.
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Pawan Udernani
His greatest forte is to contantly question key fundamentals of what’s being delivered
Highly conceptual and always hands on, Chomoi has been a storm of inspiration in every project I've worked with him. He is also quite a connoisseur of fine dining and boutique hotels.
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Daisoo Lee
Innovative ideas
Chomoi has the ability to grasp the business need of the client, understand what the brand stands for and come up with original innovative ideas to solve the clients business problems - quicker than any other creative director I have worked with.
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Shailesh Sreedharan
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