WORKLIFE UPGRADED

You Won’t Look at Your Desk in the Same Way Again

LOGITECH

A desk inside a van, a home office that’s practically a nature reserve or the ocean as your workplace.

During the Pandemic creatives all over the world were ditching their boring desks and seriously upgrading their kit. We helped Logitech shine a light on all this creativity and encourage people to upgrade their creative setup.

Logitech needed to raise awareness across EMEA to continue to grow their sales from people improving their home office setup, despite the opening up of lockdowns. 

By asking people around the world to share their setup, #WorkLifeUpgraded shows us how inventive people are when it comes to their setups. Led by 100+ influencers we created content around upgrading your worklife with better tools to do the job.

We asked 100+ creators to show us their setups, explore their work, what it means to them and how Logitech helps you to create better, and to share their story with the world.

The vast amount of content created serves as a window into how people across the world create in their own personal space or unique style.

With their submissions we edited a short film combining creator content from around the world for the launch of the campaign.

A global influencer brief and marketing toolkit provided consistency of message throughout.

Key creatives involved: 

• Lex Kartynnik, Programmer
• Faya, Video Blogger
• Ray Collins, Photographer
• Nastya Korotkaya, Children's Clothes Designer
• Lino, Visual Artist
• May Leong, Designer
• Mr & Mrs Gao, Youtuber
• Xuan Lan, Yoga Instructor
• Michael Gray, Filmmaker
• Thirapat Ekbundit, Creative Content Creator
• Jemma Wei, Writer
• Tiffany Lovage, Artist
• Teresa, Artist
• Sonny Loops, Lifestyle Vlogger
• Sonia Grispo, Digital Creator
• Remy Sapuletej, Photographer
• Rachel Araz Kiresepi, Digital Creator
• Michela Wissen, Photographer
• Kenneth Nguyen, Photographer
• Kelly Caresse, Lifestyle Blogger
• Grégoire, Physiotherapist
• Dolphin, Video Director
• Everette Talor, Entrepreneur
• Enrique Alex, Video Creator
• Elise Swopes, Artist
• Barış Özcan, Blogger
• Chris Do, Entrepreneur

• 134 M reach
• 26.6 M video views
• 1.4 M engagements
• 47.6 K clickthroughs
• 3.2% average engagement rate

Studio: Manifest / Creative Direction: Chomoi Picho-Owiny / Social Strategy: Karel Kumar / Acount Direction: Emily Huyton / Video Production: Studio La Plage

Select clients

• Burberry
  
• Meta
• Speedo
• Gousto
• Tommee Tippee
  

Key experience

• Popeyes pitch win
• Nike global TV campaign
• Logitech TikTok, Instagram & Facebook Influencer Campaign in 22 Countries
• Vodafone Global Digital Brand Identity System & Guidelines
• Bloomberg YouTube Serialised Editorial Content

Select studios

• AKQA
  
• Grey
  
• Leo Burnett
  
• Manifest
• Ogilvy
  
• Publicis Sapient
• The New York Times
• We Are Social
  

Topics

Resources

• Adopting Midjourney in Your Creative Process – I Used AI to Become Even More Creative (and You Can Too)
• The AI Cat is Out of the Bag: Navigating the Ethics of Generative AI
• Getting started with Midjourney
• Breeze through your writing tasks with ChatGPT

Tools

• Live Customer Persona coming soon
• Better Describe for Midjourney coming soon

Let’s collaborate

• Creative Direction & Leadership
• AI Prompt Engineering
  
• Speaking
• Awards Judging
  

Say hello

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