Google Arts and Culture wanted to raise awareness of Musuem Island with millennials and help them experience 6,000 years of historic art for themselves. We designed the core concept and content playbook for #Historyofus – a social storytelling campaign that makes relevant connections to the art with very modern social issues including body image, identity, and gender equality – in an original "only Google can do" way.
Client: Google Arts & Culture
Studio: Blue State
Role: Creative Director
We designed the core idea of #Historyofus and a storytelling framework.
Early conceptual art.
Social posts on both Google Arts & Culture and Berlin Island Museum owned and operated channels.
Stories where also housed on Google Arts & Culture.