vitaminwater Shine Bright Studio
vitaminwater launched as the drink of choice among New York's style makers. But it lacked a clear role in people's lives outside of this community. Our challenge was to find that purpose and connect with people in a meaningful way. We focussed on the true creative trailblazer who works hard to make thier ambitions a reality. #ShineBright Studio launched to kickstart creative careers through mentoring and exposure at high profile gallery space the Truman Brewery.
Client: vitaminwater
Studio: Holler Leo Burnett
Role: Creative Director
To generate interest on social we positioned vitaminwater as the "fule for ideas" amongst designers, artists, entrepreneurs and media professionals.
We created the creative idea, core philosophy and visual identity of #ShineBright Studio centred around the key attributes creativity requires: determination, focus, reslience, and play.
#ShineBright Studio exhibited art and fashion alongside mentoring sessions from Susi Lau, Trapstar and Theo Gosselin. Aspiring creatives packed out workshops by Christopher Raybern, Rosie Wofenden, Jamal Edwards and Foxes.
Art Direction by Nick Bygraves
We offered one creative the chance to win a place on a nine-month training programme.
#ShineBright ran across NW Europe & Nordics. Brand perception was positively impacted: cultural creatives now saw it as "cool" and it would help them "be their best".
Outcomes
53m
Total impressions
+8%
belief in vitaminwater being an entrepreneurial brand
43%
Conversion to purchase with direct contacts
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Testimonials
There is only one word for Chomoi. PHENOMENAL. I LOVED working with this man. He’s creative gold. Absolutely brilliant and a dream to work with. He’s just great.
I had the pleasure of working with Chomoi and and it was great to see such a passionate and articulate creative director in action. He was a great inspiration to the team, a true professional.
Chomoi is a highly skilled and passionate creative director. I thoroughly enjoyed and learnt a great deal during our time working together... He is a person who champions creative thinking, has excellent presentation skills that are effective when communicating with clients and the wider team. Chomoi was also a valuable mentor for me, sharing his knowledge in the interests of seeing me succeed.
Chomoi is a true inspiration. His ideation is innovative. His mentoring is invaluable. I will take so much away from working alongside someone with such an abundance of experience.
Chomoi was always driven towards creating the best possible work we could. He's an inspiring mentor, and I'd jump at the chance to work with him again.
Chomoi is insightful, passionate and a genuine creative talent. He is an absolute pleasure to work with and you can always rely on Chomoi to come up with strong creative work to be proud of at every meeting. I miss working with him and recommend him extremely highly!
Chomoi was an inspiration. He created solutions that clients loved, users understood, all the while focusing on the bottom line of the business. His innovative style always pushed projects further than the brief. A rare breed of Creative Director.
He's simply an inspiring professional and a great leader. He always strives to reach creativity excellence with a smile on.
His presentation style is extremely consultative and collaborative. He always had the end user in the centre and spun ideas that were visionary and out of the box.
Highly conceptual and always hands on, Chomoi has been a storm of inspiration in every project I've worked with him. He is also quite a connoisseur of fine dining and boutique hotels.
Chomoi has the ability to grasp the business need of the client, understand what the brand stands for and come up with original innovative ideas to solve the clients business problems - quicker than any other creative director I have worked with.
Do great work
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