Pale Waves Music Video

Pale Waves

I was asked to create authentic tagged up graffiti art for the set of the Pale Waves music video, You Don’t Own Me, with words that related to the song lyrics. You know the kind of thing you see in the toilets of a dodgy club (I would take a photo).

I relied on my past experience in the London street art scene to design and create the piece.

It was a large set. There was a LOT of paint.

It was mad fun.

This song is incredibly important to me and I wanted to represent my own experiences. I also wanted to say a fuck you to everyone that plays by these fake delusional rules that women and gender need to fit inside a specific box. My favourite video yet – Amazing set Heather Baron–Gracie

“We used a lot of the slogans we believe in on the walls, like pussy power” – Kelsi Luck

Reaction

“This whole song and video is an (almost self-parodical) essence of being rebellious teenager. Everything about this video is edgy as f*ck - the graffiti background, Heather's movements and gestures, overall punkish style, hair colours, ... It’s cringey but at the same time it’s also the reason why this video & song are great.” – Gelaos5753 

“Oh hell yes this is that fashion aesthetic I’ve been searching for.” – Maidmirabel2730

“Every video, every song its just a masterpiece!!!!! I love it so much its on repeat all day long! ♥︎” – Xavierrockerx

“This video is so damn good. The color, the hair and the entire group were amazing and I loved this ♥︎♥︎♥︎” – Jacobrogers93

“She’s so beautiful OMG is my first time listening to them and i love it omg i love the style, the melody everthing this is going to be in my playlist now!!!!!! I loved everything....” – Helendarkness

“Early 2000s pop punk sound and aesthetic, with a dash of kinderhore. Why do I like it so much?” – Laninfapimentel211

“Hands down one of their best music videos!!” – locodave2420

“I think this is one of my favourite music videos from pale waves. Amazing work.” – Gk-nf1tq

“Yes this is awesome!!! I love the new sound please make more like this and i love the video. She is so beautiful.” – Shellybunnii

“This song and the Video give me flashbacks. I love it!” – Rialovessushii

“FAVE SONG ON THE NEW ALBUM AND THE VID IS AMAZING OMG” – Mjcurry1187

“I love this song so much!! This music video is everything and one of my favourite along side Easy.” – Lovehyunchan

“This is the best video of the album” – Zingclassy6457

“The video and the costumes are gorgeous guys ! Loved the album” – Kreshdaven6

“This is such an awesome music video” – Paradoxial1865

“One word I could use to describe this is .beautiful. The whole thing. I love it.” – Ganimo2229

“Certainly brings the song to life seeing the video, liking the rebellious vibes!” – Georgecol93

“Your style is so good” – Senem77770

“This video is a masterpiece” – Nathanclitherow8360

Coverage

Outcome

  • 1M views – YouTube

Studio: Freelance / Artist: Chomoi Picho-Owiny

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Chomoi Picho-Owiny
Creative Direction

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There is only one word for Chomoi. PHENOMENAL. A dream to work with.

Lucy Witts

Senior Producer, Venture Video

A passionate and articulate creative director. He was a great inspiration to the team.

Mandy Chan

Senior Interaction Designer, Google

A highly skilled and passionate creative director. A valuable mentor for me.

Fernando Lobina

Senior Designer, AKQA

Chomoi is a true inspiration. I will take so much away from working alongside someone with such an abundance of experience.

Amber Howe

Design Lead, IBM Expert Labs

An inspiring mentor, and I'd jump at the chance to work with him again.

Eleanor Nugent

Creative Director, Warner Bros.

Insightful, passionate and a genuine creative talent

Maggie Lonergan

CEO, Publicis Emil

A rare breed of Creative Director.

Hitesh Supeda

Senior Experience Designer, Habitat

He's simply an inspiring professional and a great leader. He always strives to reach creativity excellence with a smile on.

Sara Simoncini

Art Director, Sapient

Extremely consultative and collaborative, his ideas were visionary and out of the box.

Pawan Udernani

Senior Director, Publicis Sapient

Highly conceptual and always hands on, Chomoi has been a storm of inspiration in every project I've worked with him.

Daisoo Lee

Creative Director, Sky

Chomoi has the ability to come up with original innovative ideas quicker than any other creative director I have worked with.

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Senior Manager, Publicis Sapient

© Chomoi Picho-Owiny 2025