Reframing women's football as power, not apology

We're Just Getting Started

Google Pixel

Fuelled by their Women's Euros victory in 2022, by 2025, the Lionesses had become more than a football team. Culture had shifted with the Lionesses' victories putting women's football firmly on the map. As a long-term partner of the women’s game, Google Pixel wanted to celebrate the belief it had helped nurture. The challenge was to turn tournament anticipation into national excitement while reinforcing Pixel's place within football culture, bringing a nation closer to their Lionesses.

“This film brings the fans closer than ever to the England team. Google Pixel ambassador, Alessia Russo alongside Jess Carter, Ella Toone and Chloe Kelly all play starring roles, alongside passionate fans and a pumping soundtrack that could very well be the song of the summer. Not only does this film highlight our proud partnership with the England teams, it also features a tribute to Mary Earps, ‘Queen of Stops’, who has now retired from international football.”  
Google 

Credits

Studio: Ogilvy
Chief Executive Creative Director: Jules Chaukley
Creative Director & WPP Creative Lead: Chomoi Picho-Owiny
Client Services Director & WPP Client Lead: Laura Le Roy
Strategy Director & WPP Strategy Lead: Malcolm Russell
Senior Strategist: Cameron Moffatt
Senior Art Director: Lizzie Sharma
Senior Copywriter: George Allen
Producer: Christopher Eeles
Producer: George Ward
Director: Jack Driscoll
Editor: Nik Kohler
DOP: Hunter Daly

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There is only one word for Chomoi. PHENOMENAL. A dream to work with.

Lucy Witts

Senior Producer, Venture Video

A passionate and articulate creative director. He was a great inspiration to the team.

Mandy Chan

Senior Interaction Designer, Google

A highly skilled and passionate creative director. A valuable mentor for me.

Fernando Lobina

Senior Designer, AKQA

Chomoi is a true inspiration. I will take so much away from working alongside someone with such an abundance of experience.

Amber Howe

Design Lead, IBM Expert Labs

An inspiring mentor, and I'd jump at the chance to work with him again.

Eleanor Nugent

Creative Director, Warner Bros.

Insightful, passionate and a genuine creative talent

Maggie Lonergan

CEO, Publicis Emil

A rare breed of Creative Director.

Hitesh Supeda

Senior Experience Designer, Habitat

He's simply an inspiring professional and a great leader. He always strives to reach creativity excellence with a smile on.

Sara Simoncini

Art Director, Sapient

Extremely consultative and collaborative, his ideas were visionary and out of the box.

Pawan Udernani

Senior Director, Publicis Sapient

Highly conceptual and always hands on, Chomoi has been a storm of inspiration in every project I've worked with him.

Daisoo Lee

Creative Director, Sky

Chomoi has the ability to come up with original innovative ideas quicker than any other creative director I have worked with.

Shailesh Sreedharan

Senior Manager, Publicis Sapient

© Chomoi Picho-Owiny 2025