I grew up with tagging everywhere I looked. It’s the inevitable dirtier side of London’s street art scene. Are we in a post-tag world where if you put it in a gallery, it’s art? I’ll let you decide that one. With Midjourney v6.0 alpha, realistic text is now viable. Dirty Tagging - Generative design series.
More work
Tommee Tippee The Boob LifeInstagram, PR
Meta Queens of the MetaverseInstagram, AR + VR, Influencer, Talent, PR
Burberry Love the Spoken WordBrand Film, Talent, Editorial
Bloomberg Art + TechnologyYoutube, Editorial
Netflix Ada TwistYoutube, Editorial
Logitech Worklife UpgradedTikTok, Instagram, Facebook, Influencer, Advertising
Gousto DNA DishesInstagram, Talent, PR
Speedo Swim StoriesInstagram, Editorial
Rimowa Every Dent Tells a StoryBrand Photography, Editorial
You Don't Own MeCommission
UN Women Draw the LineCampaign
Dove Hair TalkEditorial, Photography, Design
Vodafone Brand IdentityBrand Identity
Popeyes Make it PopInstagram, PR
Google The History of UsSocial
Mayor of London Air PollutionAdvertising, Stunt
vitaminwater Shine Bright StudioExperiential, Film, Influencer, Social
UBS Are You Investing in What Matters to You?Editorial, Design, Advertising, Instagram, Facebook
Mulberry Audience AnalysisStrategy Report
Hope Not Hate Brand Identity and Website RelaunchBrand Identity
Ophir GinInstagram, PR
Nordic BalanceBrand strategy, Identity, Design, Photography
Mercedes-Benz CLA StorySocial, Talent, Influencer
Skyscanner Through the Eyes of a ChildTV, Advertising, Integrated, Digital
Unilever Walls Ice Cream Share HappyAR, Social
Chomoi Picho-Owiny
Creative Direction
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There is only one word for Chomoi. PHENOMENAL. A dream to work with.
Lucy Witts
A passionate and articulate creative director. He was a great inspiration to the team.
Mandy Chan
A highly skilled and passionate creative director. A valuable mentor for me.
Fernando Lobina
Chomoi is a true inspiration. I will take so much away from working alongside someone with such an abundance of experience.
Amber Howe
An inspiring mentor, and I'd jump at the chance to work with him again.
Eleanor Nugent
Insightful, passionate and a genuine creative talent
Maggie Lonergan
A rare breed of Creative Director.
Hitesh Supeda
He's simply an inspiring professional and a great leader. He always strives to reach creativity excellence with a smile on.
Sara Simoncini
Extremely consultative and collaborative, his ideas were visionary and out of the box.
Pawan Udernani
Highly conceptual and always hands on, Chomoi has been a storm of inspiration in every project I've worked with him.
Daisoo Lee
Chomoi has the ability to come up with original innovative ideas quicker than any other creative director I have worked with.
Shailesh Sreedharan
© Chomoi Picho-Owiny 2025