UBS sustainable investing

ARE YOU INVESTING IN WHAT MATTERS TO YOU?

Doing Good is Good Business

UBS

Investing is evolving. Into sustainable investing. Today's investors aren't solely focused on financial returns. They want to align their investments with their values and leave behind a planet positive legacy for the next generation. The growing field of sustainable investing presents a unique opportunity for wealth management firms to serve the needs of these socially conscious investors. We positioned UBS as a thought leader in sustainable investing, improving brand awareness, association and loyalty.

For the ultra-high-net-worth individual, the financial landscape is dense with opportunities - but understanding how personal values and financial growth can intersect isn’t always clear. Many wealth management companies focus on impact investing, so UBS needed to stand out in a unique way to a highly discerning audience.

Research showed that while many were interested in aligning investments with their values, a knowledge gap persisted - and most financial institutions were failing to address this in a clear and engaging way. UBS, recognising the evolving needs of investors and a cultural shift towards purpose-driven finance wanted to lead the conversation on sustainable investing. But they needed to cut through the noise. They needed to demonstrate that they were true thought leaders in this space.

We made investing engaging with a beautifully designed, interactive quiz that lived within The New York Times digital ecosystem. Beautiful illustrations with an abstract collage aesthetic helped to create a surprising and memorable experience - nothing like a traditional investment bank.

The quiz empowered audiences to discover their own investment personality and learn where their interests aligned with the UN Sustainable Development Goals. With each question, participants delve deeper into their values, culminating in one of five distinct investor profiles, aligning them with potential sustainable opportunities.

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Outcome

  • 614k page views

  • 32,000 readers have completed the quiz

  • 83 million impressions on social, exceeding set KPIs by 2,421%

  • 180 million impressions on The New York Times

  • 3.6% engagement rate on Facebook, 3 times higher than benchmark

  • 69% of readers felt that UBS was an expert on sustainable investing

  • 62% felt UBS was a bank for someone like them

  • 60% would be likely to contact UBS

Awards

  • OMMA Awards Best Custom Advertising

  • Digiday Awards Best Custom Advertising Campaign

Studio: The New York Times / Creative Direction: Chomoi Picho-Owiny

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Every Wednesday I share the best in creative, tools, resources, updates and crucially real insights on how the top 1% of creatives think.

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Work

Thoughts

Testimonials

Dream to work with

There is only one word for Chomoi. PHENOMENAL. I LOVED working with this man. He’s creative gold. Absolutely brilliant and a dream to work with. He’s just great.

Lucy Witts

Senior Producer, Venture Video

A great inspiration

I had the pleasure of working with Chomoi and and it was great to see such a passionate and articulate creative director in action. He was a great inspiration to the team, a true professional.

Mandy Chan

Senior Interaction Designer, Google

A valuable mentor for me

Chomoi is a highly skilled and passionate creative director. I thoroughly enjoyed and learnt a great deal during our time working together... He is a person who champions creative thinking, has excellent presentation skills that are effective when communicating with clients and the wider team. Chomoi was also a valuable mentor for me, sharing his knowledge in the interests of seeing me succeed.

Fernando Lobina

Senior Designer, AKQA

A true inspiration

Chomoi is a true inspiration. His ideation is innovative. His mentoring is invaluable. I will take so much away from working alongside someone with such an abundance of experience.

Amber Howe

Design Lead, IBM Expert Labs

I’d jump at the chance to work with him again

Chomoi was always driven towards creating the best possible work we could. He's an inspiring mentor, and I'd jump at the chance to work with him again.

Eleanor Nugent

Creative Director, Warner Bros.

Genuine creative talent

Chomoi is insightful, passionate and a genuine creative talent. He is an absolute pleasure to work with and you can always rely on Chomoi to come up with strong creative work to be proud of at every meeting. I miss working with him and recommend him extremely highly!

Maggie Lonergan

CEO, Publicis Emil

A rare breed

Chomoi was an inspiration. He created solutions that clients loved, users understood, all the while focusing on the bottom line of the business. His innovative style always pushed projects further than the brief. A rare breed of Creative Director.

Hitesh Supeda

Senior Experience Designer, Habitat

An inspiring professional

He's simply an inspiring professional and a great leader. He always strives to reach creativity excellence with a smile on.

Sara Simoncini

Art Director, Sapient

Visionary and out of the box

His presentation style is extremely consultative and collaborative. He always had the end user in the centre and spun ideas that were visionary and out of the box.

Pawan Udernani

Senior Director, Publicis Sapient

His greatest forte is to contantly question key fundamentals of what’s being delivered

Highly conceptual and always hands on, Chomoi has been a storm of inspiration in every project I've worked with him. He is also quite a connoisseur of fine dining and boutique hotels.

Daisoo Lee

Creative Director, Sky

Innovative ideas

Chomoi has the ability to grasp the business need of the client, understand what the brand stands for and come up with original innovative ideas to solve the clients business problems - quicker than any other creative director I have worked with.

Shailesh Sreedharan

Senior Manager, Publicis Sapient

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