AIR QUALITY CAMPAIGN

See the Dirty Air You’re Breathing

MAYOR OF LONDON

London is quietly killing it’s residents. The threat? – air pollution. Its invisible impact is pervasive.

The idea: expose the invisible threat with digital billboards showing a live feed from a thermal pollution camera.

We didn’t win this pitch. 
I would have loved to make this.

 

Mayor-of-London-IMG-Tall-Poster-1-Chomoi
Mayor-of-London-IMG-Tall-Poster-1-Copy-Chomoi

Studio: Blue State / Role: Creative Direction

More work

Tommee Tippee The Boob LifeInstagram, PR

Meta Queens of the MetaverseInstagram, AR + VR, Influencer, Talent, PR

Burberry Love the Spoken WordBrand Film, Talent, Editorial

Bloomberg Art + TechnologyYoutube, Editorial

Netflix Ada TwistYoutube, Editorial

Logitech Worklife UpgradedTikTok, Instagram, Facebook, Influencer, Advertising

Gousto DNA DishesInstagram, Talent, PR

Speedo Swim StoriesInstagram, Editorial

Rimowa Every Dent Tells a StoryBrand Photography, Editorial

You Don't Own MeCommission

UN Women Draw the LineCampaign

Dove Hair TalkEditorial, Photography, Design

Vodafone Brand IdentityBrand Identity

Popeyes Make it PopInstagram, PR

Google The History of UsSocial

Mayor of London Air PollutionAdvertising, Stunt

vitaminwater Shine Bright StudioExperiential, Film, Influencer, Social

Nike Do It Kinect Training for XboxFilm

UBS Are You Investing in What Matters to You?Editorial, Design, Advertising, Instagram, Facebook

Mulberry Audience AnalysisStrategy Report

Hope Not Hate Brand Identity and Website RelaunchBrand Identity

Ophir GinInstagram, PR

Max Factor Make Glamour HappenSocial

Nordic BalanceBrand strategy, Identity, Design, Photography

Mercedes-Benz CLA StorySocial, Talent, Influencer

Audemars Piguet Enter the Dataverse and Beyond WatchmakingFilm

The New York Times Visual Design LanguageDesign

Skyscanner Through the Eyes of a ChildTV, Advertising, Integrated, Digital

Unilever Walls Ice Cream Share HappyAR, Social

Dirty TaggingAI

Humans 001AI

Technology 001AI

Pop-CultureAI

Junk LetteringAI

Chomoi Picho-Owiny
Creative Direction

Get Work in Progress (WIP) to your inbox, your download of culture, art + AI

There is only one word for Chomoi. PHENOMENAL. A dream to work with.

Lucy Witts

Senior Producer, Venture Video

A passionate and articulate creative director. He was a great inspiration to the team.

Mandy Chan

Senior Interaction Designer, Google

A highly skilled and passionate creative director. A valuable mentor for me.

Fernando Lobina

Senior Designer, AKQA

Chomoi is a true inspiration. I will take so much away from working alongside someone with such an abundance of experience.

Amber Howe

Design Lead, IBM Expert Labs

An inspiring mentor, and I'd jump at the chance to work with him again.

Eleanor Nugent

Creative Director, Warner Bros.

Insightful, passionate and a genuine creative talent

Maggie Lonergan

CEO, Publicis Emil

A rare breed of Creative Director.

Hitesh Supeda

Senior Experience Designer, Habitat

He's simply an inspiring professional and a great leader. He always strives to reach creativity excellence with a smile on.

Sara Simoncini

Art Director, Sapient

Extremely consultative and collaborative, his ideas were visionary and out of the box.

Pawan Udernani

Senior Director, Publicis Sapient

Highly conceptual and always hands on, Chomoi has been a storm of inspiration in every project I've worked with him.

Daisoo Lee

Creative Director, Sky

Chomoi has the ability to come up with original innovative ideas quicker than any other creative director I have worked with.

Shailesh Sreedharan

Senior Manager, Publicis Sapient

© Chomoi Picho-Owiny 2025