Nike x Xbox Do It

Personal trainers can help you reach your fitness goals faster, but are a luxury for most. Nike+ Kinect Training was one of the first digital fitness products to change that by giving everybody a personal training in their living rooms. We developed the concept with scripts and treatment for the launch TVC that extoll the benefits, demonstrates the technology and shows that "Do It" is for everyone.

Client: Nike X Xbox
Studio: AKQA
Role: Creative Lead

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