Tommee Tipppee wanted to be known as the brand that understands mums and demystifies feeding. When we listened to mums, we heard that people weren't telling them the whole truth about what feeding is really like and we felt the category needed to change the way it spoke to women. Our global brand film is designed to be brutally honest, eradicate taboos around feeding, normalise all types of feeding and celebrate every mum whatever her feeding journey.
Client: Tommee Tippee
Role: Creative Director
"Can't believe I'm 3 kids in before seeing anything close to reality depicted on a tv ad"
"Love it so beautiful and natural let's normalise breastfeeding"
"Brilliant, I hate how much breasts are sexualised instead of what nature intended them for"
"This is BRILLIANT"
"This is incredible!!!"
"THIS IS EPIC"
This is brilliant
"how good is this"
"Aaaah how amazing is this!!!"
"I love this video! Well done Tommee Tippee"
Beatiful, amazing!!!! Xxxx
YES TO THIS!! x
"This is amazing thank you for normalising the pumping. Not everyone can feed for a whole variety of reasons and that journey can feel very lonely"
"Can't wait to start all this again! not long to go!!"
"This made me cry"
"how fucking boss is this!!
"Absolutely love this campaign, well done to all involved x"
"Thank you for showcasing pumping!!!"
"YES!! The beautiful, messy reality of breastfeeding! About time! Loved all the real women of different shapes and sizes and post-birth bellies. Everyone's feeeding story is different, and no-one should feel shame."
"Wow this is amazing! I've breastfed, pumped and bottlefed 2 babies! Thank you for this!
"I tried unsuccessfully to breast feed my preemie babies many years ago and the attitude of the staff in the hospital was unhelpful to say the least. Love this, a fed baby is a fed baby