The year is 2010. The challenge: Find a new way to associate Walls Ice Cream with unadulterated happiness. Be remarkable and give it a 21st Century twist. We created the world’s first smile-activated ice cream vending machine. Simply smile and it gives you a free ice cream. Facial recognition measures people’s smiles and allows you to share them. Customers interact using a multi-touch screen and the interface uses stop motion animation. Our tech team hacked facial recognition software to measure people’s smiles. The machine connects to Facebook, uploads the smile and the customer get a free ice cream. Outcome: 3.5k smiles at launch. £450k worth of earned media. 50 media articles. 16 International awards.

Client: Unilever
Studio: SapientNitro
Role: Art Director

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